Walmart Sponsored Products: Tips to Maximise Sales & Reach

Walmart Sponsored Products enable your businesses to boost product visibility and sales on Walmart’s expansive online marketplace. The e-retailers like Walmart allow you to showcase your products in prominent positions across search results and product pages, helping to capture the attention of Walmart’s vast customer base. Whether you are a seasoned retailer or new to eCommerce, sponsored products offer an effective way to increase brand awareness, improve conversion rates, and drive more revenue. 

With Walmart’s status as one of the largest retailers in the world, leveraging this ad platform can give your products the competitive edge needed in a crowded marketplace. If you’re eager to expand your market share, Walmart Sponsored Products provide a simple and scalable solution to improve performance and accelerate growth.

Let’s find out how.

What Are Walmart Sponsored Products?

Walmart.com reports 16 million searches every day. With Walmart Sponsored Products, you can get customers to notice your brand, discover your products, and purchase the products you sell on Walmart Marketplace. 

Walmart Sponsored Products are also referred to as Performance Ads. They are native, cost-per-click (CPS) ads that appear on the Walmart Marketplace. All sponsored products will appear with a ‘sponsored’ tag. These sponsored products appear in prominent places that can drive high traffic to the product and your online store. 

There are two different types of sponsored product campaigns, including automatic and manual.

• Automatic campaigns are the easiest way to bid on Walmart Marketplace. Its key features include easy setup, no keyword management, high-traffic placements, and higher impression volume. You just have to enter all the product information, and Walmart’s search algorithm will do the remaining work. Automatic campaigns are the right choice for you if you’re new to advertising and if you want to promote new product launches. It’s also right for your brand if you’re interested in expanding your reach beyond your existing customer base.
• Manual campaigns enable you to handpick keywords you want to bid on and match types. You can also use Walmart’s Keyword Analytics Tool to identify low-performing keywords from your advertising campaigns. Manual campaigns are the right choice for your brand if you’re confident about the keywords your customers use to search for your products and have a long history with the Walmart Marketplace. 

While an automatic campaign will offer you maximum exposure, a manual campaign will offer maximum control.

How Walmart Sponsored Products Work?

Walmart’s algorithms will serve ads for sponsored products based on how relevant a product is and the CPC bid price. The algorithm looks at different aspects. These include product title and description, click frequency, and product category to determine the relevancy of the product. Let’s look at some tips from Walmart to make sure you can make the most of sponsored products.

There are two ways in which you can launch and manage a sponsored product campaign on Walmart.

• You can request access to the Walmart Sponsored Products self-serve platform.
• You can get in touch with a third-party Walmart Platform Partner to do so. 

Who Can Run a Walmart Sponsored Products Campaign?

Walmart has made sponsored products available to agencies, brands, marketplace sellers, and vendors. However, the products you’ll be advertising must be in stock on Walmart Marketplace and win the Buy Box. 

If you want your products to be eligible for search in-grid placements, they must also meet the following criteria.

• They should appear within the top 128 organic search results. If your sponsored product doesn’t appear within the first 128 organic search results, its ad won’t appear in search results. However, it can appear on product and category pages. You can improve your product rankings by optimising your walmart product listings for relevant keywords. 
• They should be in the same product category as the search query. Your promoted product must also occupy the same product category as the search query. If it doesn’t, your ad will not appear. 
• They should rank higher than or equal to their organic search rankings.
• They should be of the same product type as at least one non-sponsored product in the top 20 results. It’s essential to make the most of your advertising campaign and offer the customer experience. 

In addition to the above criteria, Walmart also takes into account other factors to determine which sponsored products will appear and where they will appear. Though you’ll be advertising on Walmart Marketplace, it does not guarantee your product ads will be displayed.

Here are some additional factors Walmart uses:

• Relevance: whether an ad matches a user’s search intent
• Your bids for sponsored products should be competitive
• Number of reviews and the overall score of your reviews
• Customer support and product return policies

The Advantages of Investing in Walmart-Sponsored Products

Now, let’s look at some of the major benefits of investing in sponsored products on Walmart Marketplace.

• If your products are ranking low in search results, sponsored products can help you improve their visibility.
• It can also help you increase velocity for hot inventory, best-selling products, and seasonal items.
• You can maximise profitable SKUs and increase the share of profits.
• With sponsored products, you can make sure your products stand out in extremely crowded product categories where the competition is relatively high. 

Where Does Walmart Sponsored Products Appear on the Platform?

Sponsored products on Walmart appear in three different locations, including the following:

• Search Results: In search and browse results, sponsored products will appear in slots 3, 5, 6, or 12. They can also appear on category pages.
• Product Carousel: Sponsored products can appear in search and browse results, and category and product pages.
• Buy Box: Sponsored products appear under the Buy Box on product detail pages. 

Is Walmart-Sponsored Products Different From Walmart-Sponsored Searches?

Walmart offers different advertising options depending on your requirements. These two options are sponsored products and sponsored searches.

Sponsored Search means your product will appear within search results on Walmart.com. It can appear as a recommended search on a product page, as a banner in search results, or as a ‘sponsored’ product within the search results. For sponsored searches, you don’t have to pay upfront but after the campaign. You’ll also have to pay only for the clicks customers place on your ads.

With sponsored products, you get more options for high-traffic placements. As mentioned above, sponsored products are native CPC ads that can drive customers to your products’ detail pages. 

ShiprocketX: Boost Your Sales With All-in-One Platform

Are you looking for a solution to simplify and streamline the process of international shipping? ShiprocketX is an end-to-end cross-border solution that can help you grow your business beyond borders. Regardless of whether you’re new to international shipping or have been doing so for years, ShiprocketX offers a comprehensive suite of features.

Here’s what you can do with ShiprocketX.

• Hassle-free customs clearance
• Multiple shipping methods
• Workflow automation, enabling you to quickly process and fulfill orders
• Dedicated account managers and cross-border experts
• Real-time updates to keep your customers informed
• Build brand loyalty with customisable order tracking page

Now, you can ship from anywhere in India to some of the major countries, including the USA, Australia, Canada, the UK, Singapore, and the UAE. ShiprocketX has a widespread courier network that spreads across 220 global regions. 

Conclusion

Walmart Sponsored Products offer a unique opportunity for sellers to harness the full potential of Walmart’s vast online marketplace. Through strategic use of these ads, you can enhance your product visibility, attract a wider audience, and increase their sales in a cost-effective manner. 

The success of sponsored product campaigns largely depends on optimising product listings, targeting the right keywords, and continuously refining ad strategies based on performance data. Investing in sponsored products can be a game-changing decision for your online store if you’re aiming to boost your presence and profits on Walmart. With the right approach, Walmart Sponsored Products can help you drive sustained business growth.