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Customer experience (CX) is a critical factor for the success of any online business in the eCommerce space. Studies have shown that 93% of customers are more likely to make a repeat purchase if they have a positive experience with the brand. However, delivering impressive customer experience is not just limited to offering quality products it also encompasses how brands interact, engage and build trust with their customers at every point in their journey. In this blog, we will explore the importance of customer experience in eCommerce, the challenges businesses face and how brands can leverage innovative solutions to enhance CX and drive growth.
Customer experience (CX) is a fundamental component to drive eCommerce growth for any online business, it directly impacts your brand perceptions as well. Recent trends show that 86% customers stays loyal to a brand due to their customer experience. The main aspect of driving sales is organic marketing which comes only due to a good customer experience which is supported by recent data as well that 92% of customers trust their friends and family recommendations.
Poor customer experience heavily impacts your brands in more ways than you could think of. Let’s take a look at the major challenges that impact your customer experience:
Shiprocket is India’s biggest eCommerce enablement platform that has been powering 300K+ businesses in the eCommerce industry. Shiprocket provides a suite of technological solutions that aims to streamline their operations and grow in the competitive landscape with the help of AI-powered integrated solutions.
Successful eCommerce brands driving growth in the eCommerce space:
In conclusion, it’s evident that customer experience is the backbone of eCommerce success, driving loyalty, revenue and brand reputation. Prioritizing seamless interactions, transparent communication and efficient logistics have been significantly enhancing brand’s reputation. Shiprocket is the one that has been powering businesses in the eCommerce space with AI-driven solutions to optimize CX, reduce costs, and improve efficiency. By focusing on customer satisfaction, brands can scale faster, build long-term relationships, and stay ahead in the competitive eCommerce landscape.
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