India has emerged to be one of the largest ecosystems for startups. eCommerce in India is projected to surpass the US and become the world’s second-largest eCommerce market by 2034. In the last three years, India has clocked 125 million online shoppers which is most likely to increase by 80 million in 2025. Behind the growing numbers of eCommerce lies the technology associated with making online shopping simplified and buyer-oriented.
In this world of eCommerce, Shiprocket positions itself as an eCommerce enablement platform that empowers businesses with resources and technology to scale their business. But how exactly do businesses benefit from our services and grow their brand with us?
Use of Technology in eCommerce Enablement
eCommerce enablement refers to the act of equipping any business with the required tools, technologies and resources that drive efficiency and improve scalability. The introduction of technology in eCommerce has led to streamlined business operations and enhanced buyer experience.
Artificial Intelligence and Automation– Businesses often use predictive analytics to forecast demand and optimise their inventory. AI and automation are also used to optimise and execute marketing strategies including email marketing, google ads and more. They also assist in giving personalised recommendations to buyers and provide prompt customer support as chatbots. This cuts down on manual work and also ensures operational efficiency.
IoT– The Internet of Things is widely used by logistic companies to enable real-time tracking of shipments which ensures supply chain transparency. In addition, RFID tags are used in warehouses and distribution centers to track the inventory.
Cloud Computing– eCommerce businesses are exposed to fluctuating sales during peak season and off-season. It is extremely crucial to have a scalable system that accommodates their business needs. Cloud computing offers seamless scalability and secure payment processing. Cloud computing provides omnichannel integration for eCommerce businesses listed on various marketplaces and websites. Moreover, it reduces the cost of having to invest in an expensive infrastructure to manage business operations.
Shiprocket’s Tech-Driven Solutions for eCommerce
Innovation and efficiency lies at the core of Shiprocket. With our customised technology stacks, we enable eCommerce businesses to focus on their brand while we scale and expand the possibilities of their growth.
UCN ID– In today’s world where customers interact with multiple websites, social media apps, apps and more, it has become necessary to combine the data to have a comprehensive view of what the buyer wants. Shiprocket’s Universal Customer Number (UCN) ID ensures unified data management by understanding customer behaviour and taking a data-driven approach. It is a unique code assigned to each customer that links the data filtered from every interaction that a customer makes on any channel. This holistic and data-driven view of a customer helps eCommerce businesses strategise their marketing moves, deliver a personalised experience and enhance their business outcomes.
Apache Kafka and Debezium– Delays in communication by the seller, or logistics company can cause a poor customer experience and might also lead to financial losses. Shiprocket uses Apache Kafka to ensure real-time communication to avoid performance bottlenecks. Decoupling event is used as a fundamental principle to ensure minimal dependency between tracking service and communication service. This way sellers can manage their transactions, sales and inventory in real-time. In the case of transactions, Debezium is used to ensure the reliable tracking of data even when a buyer cancels or re-attempts a purchase.
AWS, GCP, and EKS– Cloud computing is an essential technology for all sellers and we need to keep up with it regardless of the spike in orders or fluctuations in traffic. Shiprocket managed to slash its cloud costs by 35%. But how? By adopting cloud-native solutions like AWS and GCP, we ensure seamless scalability, reliability, and efficiency across our operations. Elastic Kubernetes Service (EKS) powers our microservices, enabling dynamic scaling during peak seasons and saving around 35% on compute costs through Spot Instances and Savings Plans. To further optimise costs, we actively manage Reserved Instances (RIs) to match our infrastructure needs, ensuring a balance between long-term commitments and on-demand flexibility. Intelligent caching reduces database load, while Amazon S3 with lifecycle policies saves 40% on storage. Since security remains paramount for Shiprocket, we use AWS Shield, WAF, and GuardDuty to safeguard data and operations.
Technology has evolved to become the backbone of modern eCommerce. Shiprocket strives to offer optimised logistics, enhanced customer experience and reduced operational costs. As technology continues to evolve, we are committed to making new innovations and integrations with cutting-edge technology that simplifies eCommerce.