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When you run an eCommerce business, the orders you receive are the epicenters for generating revenue! Hence, you cannot afford to miss out on even one of the incoming orders on your eCommerce website or marketplace. When you are starting, it is alright to manage incoming orders manually. But once you begin receiving around 50 orders a day, it gets difficult to manually keep track of the SKUs and quantities of each order. This is where order management comes into play! Let’s dig deeper to understand this aspect of the order fulfillment chain and learn about order management systems (OMS) that make this process easier for you.
To understand the various OMS available in the market, we first need to begin with the basics. Let’s start with what order management is and how it is useful for eCommerce business.
Order management refers to the process of receiving, tallying, and processing orders that come in on your eCommerce website or marketplace. The typical process includes receiving an order from a customer, cross-checking, and updating the inventory, followed by assigning the order to the warehouse and ultimately processing it by packing and shipping it.
You can carry out these steps manually or by using an order management system(OMS) that can automate the process for you.
An order management system is online software that helps you manage your orders by keeping in sync with your inventory. It lets you streamline your order management process by automating the workflow and reducing manual work.
Let’s explore the most common types of order management systems.
OMS can be deployed as onsite software or as SaaS or cloud models. Cloud-based models offer a lot of benefits over on-premise systems. They provide easier and quicker deployment and enable you to access it from anywhere with an internet connection and a mobile app or browser. You also get the flexible option of ‘pay as your business grows’ for enhanced scalability. Since the vendor will maintain the host application, you’ll also get a superior user experience with high reliability.
You can opt for an individual module of OMS if you don’t want to integrate it with other aspects of your business. However, a robust enterprise OMS can integrate with other software so all your data is in a centralised, digital location. For instance, data from your order management systems will be integrated with finance, supply chain, customer relationship management, inventory management, and other business operations. This facilitates greater automation functionalities and comprehensive reporting, giving you an idea of how different aspects of your order management process affect your profitability in the long run.
To effectively handle eCommerce orders, the focus should be refining the order routing and fulfillment process while minimising errors. Delving into the essential steps of a typical order process and its associated challenges provides valuable insights.
Here’s how an order management system can help you streamline different aspects of the order management process.
The initiation point is where customers place orders, either through your website or a third-party platform. The business then logs and accepts the purchase order, employing manual methods or leveraging order management software. Subsequently, a confirmation email is dispatched to customers, encompassing order details and payment confirmation.
A pivotal process involving monitoring, tracking, and controlling product inventory to prevent stockouts or overstock situations. Integrating inventory systems with order management ensures accurate product availability. Real-time tracking aids in streamlining the supply chain, reducing storage costs, and enhancing cash flow.
You can use an order management system to collect historical data and use it later to manage your inventory better. It also enables you to generate reports on trends and seasonality, which can help you forecast demand more accurately. By analysing this data, you can make more informed decisions regarding how much stock to reorder based on past sales and expected demand.
You would want to avoid overstocking as it can lead to higher carrying costs, storing costs, and even dead stock. Contrarily, understocking would increase the risk of running out of stock, missing out on sales opportunities, and dissatisfied customers. An OMS can help you optimise inventory, so you can meet customer demand and keep costs low at the same time.
You can analyse data even further, identify which SKUs are generating the most demand in a particular location, and decide where you’ll store inventory if you use more than one warehouse.
The backbone of operations encompasses verifying and validating orders, authorisation of payments, and preparation of items for shipment. Automating order processing through integrated systems eliminates manual data entry and reduces processing time. Real-time order tracking capabilities add transparency and facilitate customer inquiries.
An OMS can help you track orders and shipments at every stage, from processing to delivery. Order tracking is essential for your business; today’s customers also want to track their orders in real time. As many as 90% of customers actively track their packages online, with most of them tracking their orders multiple times a day. Enabling your customers to track their orders in real-time will reduce the number of inquiries related to delivery status and build brand loyalty. Your team can spend more time on other important tasks and issues.
An OMS automatically updates the order status. You can share the order tracking information, including shipping updates, status, estimated arrival time, etc., with your customers.
Fulfillment involves the critical processes of picking items from inventory, securely packaging them, and coordinating with shipping partners for timely delivery. Streamlining fulfillment is achieved through an efficient order management system, integrating with inventory and shipping systems. Multiple shipping options and clear communication on estimated delivery times enhance customer satisfaction.
With an OMS, you can fulfill orders faster and more accurately. Most order management systems work in two-way sync to make sure all information is shared between the OMS and your eCommerce platform and/or fulfillment software. You can ensure all items are quickly picked, packed, and shipped with a warehouse management system. When data is simultaneously updated across all platforms, it gives you more visibility into the entire shipping process.
Customer communication includes providing timely customer updates at various stages, including order confirmations, shipment notifications, and delivery tracking details. Implementing automated order confirmation emails and notifications ensures clear and concise communication. Self-service options like online order tracking portals and dedicated customer support channels facilitate prompt responses.
Returns are an inevitable part of any eCommerce business. Not all orders will end up with your customer. The average return rate for eCommerce orders is typically 20% to 30%. That’s why tracking orders that are sent back is equally important.
An order management system can help you manage returns by tracking return rates and why they were returned. It also collects data to help you improve product quality and reduce returns in the future. Eventually, you can streamline the return process to improve customer satisfaction so they continue purchasing from your brand in the future.
Many reasons make an order management system essential for the smooth functioning of your business. Let’s have a look at some of them:
E-commerce order management demands careful consideration to maintain a robust online presence for your business. When selecting an eCommerce order management system, it’s crucial to be mindful of the following challenges mentioned below:
If you’re looking for an all-in-one solution that enhances efficiency and integrates seamlessly with your existing workflows, here is a list of order management software that can help you:
NetSuite is Oracle’s Inventory and order management system designed specifically for eCommerce businesses. It is a cloud-based order management solution that is efficient and makes the task of order management extremely easy for you.
Here are a few salient features of NetSuite’s order management software that can help you run your business smoothly –
ZOHO is a cloud-based inventory and order management solution that is suitable for managing your orders across multiple channels. Also, it is one of the best software to control your incoming orders and process them at ease efficiently.
Here are few of ZOHO’s offerings to make sure your business aligns with the product –
Veeqo is known for its software’s performance with leading retail brands. Their order management system is robust and offers you many features to make order management a simplified task for your business.
These are a few features offered by Veeqo –
TradeGecko is a comprehensive inventory and order management system designed to help you sell better. All data ranging from customer data, warehouse, and inventory are synced successfully on one platform.
Here are a few characteristics of their OMS –
Salesorder.com is also a similar order management system aimed to streamline your order management processes. It deals with inventory and order management to provide you with software that can integrate all aspects into one.
A few features of the Salesorder.com OMS include –
Here are some factors you should consider before choosing an order management system.
If you’re looking for an order management solution that can directly let you ship through multiple courier partners, you can utilize Shiprocket’s services. Shiprocket offers you shipping to over 24000+ pin codes in India and 220+ countries & territories abroad, with 25+ courier partners.
Along with this, all your orders are synced with the platform, and you get auto-generated labels once you begin processing. Not just this, there are many more features that you can use for seamless order fulfillment. Sign up today to find out yourself!
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Thanks for sharing valuable information, It is useful and informative