As consumers rapidly adapt to online buying, eCommerce marketplaces are offering greater choices and services to improve their shopping experience. Therefore, if you are an independent online store, you should consider expanding to larger marketplaces. With an eCommerce marketplace, you will have instant access to a large group of consumers. Another advantage would be the marketplace’s capabilities, like- technical support and availability of resources to scale operations in the long term.
Choosing the right eCommerce marketplace to sell your products can be difficult, as there are numerous options available. To simplify the decision-making process for online businesses, we have identified and highlighted the top 13 eCommerce marketplaces that can help grow your online business. From global giants like Amazon and eBay to niche platforms like Etsy and Bonanza, this list covers a wide range of options. It provides an extensive overview of the top eCommerce marketplaces to consider for expanding your online business.
13 Best Online Selling Sites and eCommerce Marketplaces
You should choose the online marketplace that matches the products you sell and the buyer segment you want to reach. Begin by evaluating each of these platforms to understand how they operate and choose the best marketplace according to your business needs.
1. Amazon
Amazon is one of the most visited marketplaces worldwide. Reports suggest that it attracted approximately 3.25 billion visitors in June 2024. As the largest eCommerce site, Amazon supports retailers, wholesalers and resellers with one of the most attractive seller programs. You can list products across a wide range of categories, including electronics, books, fashion, home appliances, office supplies, sports gear, and many others. This helps reach diverse customer segments and increase sales potential.
2. eBay
The original online platform for reselling now has an effective ecosystem for auction-based selling. It also has businesses offering fixed-price products. You can sell/re-sell items under different categories on this platform. More than 133 million shoppers use eBay across the globe. It was the fourth most-visited online marketplace as of December 2024. Thus, listing your products on this trusted platform can enhance your chances of sale substantially.
3. Shopify
Shopify is another popular marketplace being used by businesses to reach a wider customer base. It enables you to setup your online store and list your products in a few simple steps. It also offers effective marketing tools to increase visibility. You can use its services by paying a nominal monthly subscription fee.
4. Etsy
This is a one-of-a-kind marketplace for the creative community. It offers many handmade goods to buy and sell and showcases vintage things. It is your target marketplace if you are an independent creator or a small business with heirloom stock. Statistics reveal that it has more than 96 million active buyers. Such a large base can be advantageous for your business. It can help expand your reach and generate greater revenue.
5. Bonanza
This is a platform that offers products that are not commonly sold on eCommerce platforms. The products sold here include art, collectables, antiques, crafts, coins & paper money.
6. Walmart
The US retail chain’s online marketplace attracts plenty of footfall as the chain replicates the on-premise experience online as well. As the world’s largest retailer, it offers a broad range of products. The return policy is customer-friendly and hence attracts a lot of buyers to shop online. If you want to provide a convenient shopping option to your target buyers, this is where you should sign-up to sell. It is suggested to optimise listings by providing detailed information about the products and offer them at competitive prices to attract buyers. Walmart offers sponsored products program to increase the product visibility. You can increase your sales by leveraging this special program.
7. Mercari
A niche marketplace that is already a mobile-first platform, it allows its buyers to shop for electronics, beauty products, and fashion items. The platform stresses more on the digital marketplace experience in comparison to other eCommerce platforms.
8. Newegg
A unique mostly-tech product marketplace, Newegg retailers offer hardware and software products for sale, apart from electronics and other technology-related products.
9. Wayfair
An exclusive home decor and accessories marketplace, this is your selling platform if you source unique products and hand-crafted goods. Its commission fee varies based on the product category you choose.
10. Flipkart
Flipkart is a seller-friendly platform that allows businesses to register and list their products swiftly. Each registered seller on Flipkart gets a unique seller ID to begin with. They can manage their inventory count, prices, and dispatch with the use of listing management system on Flipkart. Sellers benefit from the streamlined process and the popularity of the platform. Moreover, its policies are clearly stated, thereby ensuring transparency.
11. ManoMano
With a range of home improvement products from various sellers, it provides loads of options for DIY projects. If you are an independent creator, then register with this online marketplace.
12. OnBuy
This is a unique online marketplace that aims to level the playing field for retailers of all sizes. Whether you’re a small business or a big brand, with Onbuy, you will have access to the same tools, resources, and support to help grow your business.
13. Otto
This is a German-based online marketplace that caters to fashion, electronics, and household goods. They prioritise providing a quality shopping experience for their customers and offer a wide range of affordably-priced products. If you specialise in any of these product categories, Otto is a good platform to consider selling on.
All-in-one Solution by Shiprocket For your Online Business
An essential element of selling on the best online marketplaces is to have an efficient logistics and shipping system in place. Your shipping partner will define your eCommerce business’s success, even when you are in the most traffic-attracting online marketplace. All-in-one solution providers like Shiprocket ensure your customers have the best-in-class delivery experience with the following features:
- Cross-border shipping solutions
- Integration with the online marketplace where you choose to sell your products
- Secure shipment practices
- Stress-free, affordable prices
- Dedicated account management
Streamline your shipping process and take your eCommerce business to the next level with Shiprocket.
Best Practices to Choose Online Marketplaces to Sell On
The best approach is to focus only on the marketplace that matches the products you sell instead of listing on all the platforms. Every marketplace has a unique audience group, regulations and seller commission. Begin with understanding the costs of each platform and choose accordingly. The best practices to follow are analysing:
- Product category: Explore if the platform you want to enlist on sells general types or specific niches.
- Location: The most popular marketplace in that location should be where you sell. For example, to sell in China, you must be on Taobao; in India, you should sell on Amazon.
- Seller fees: Learn about the platform’s fees and understand how it will impact your profits. Consider the shipping costs and policies for return and refund before confirming the platform.
- Competition on the platform: It is essential to understand how many competitors already use the platform you are considering and have a working plan or approach to beat such competition.
To overcome the initial challenges of selling online, it is important to adopt these practices. By conducting effective analysis, businesses can narrow down their options and choose the most suitable marketplaces to sell on. This approach can help boost the chances of success for online businesses.
Conclusion
Selling on the most popular eCommerce marketplaces is the key to a profitable online business. The marketplaces short-listed above have some of the quickest, ready-to-launch and most friendly policies for their seller community. These platforms also attract top-quality traffic.
If you want to expand your online business and build a strong presence on new marketplaces, partnering with a reliable logistics and shipping provider is also important. Shiprocket is an eCommerce logistics and shipping solutions provider in India that can help you ensure high customer satisfaction and brand loyalty. With a focus on efficiency and affordability, Shiprocket can help you streamline your shipping process and expand your reach on popular marketplaces like the ones listed above. Contact Shiprocket today to take your eCommerce business to the next level.
