A mobile-friendly website is essential as more people shop, browse, and interact online through their mobiles or other devices. Thus, businesses or sellers need to optimise their sites for mobiles and other devices to win over customers.
But what is optimisation? And how can you optimise your website for mobile conversion rates? Optimisation includes more than just making a site look good on a screen; it involves engaging users, providing them with a smooth and fast experience, and eventually leading them to convert as customers.
This blog explores various ways to optimise a website for higher mobile conversion rates. Mobile site optimisations are about changing the users’ browsing and searching experience to simplify the checkout process. Using responsive designs, increasing the speed of your site, making adjustments, etc., helps turn your mobile traffic into loyal customers.
Know Mobile Conversion Rate Optimisation
Mobile conversion rate optimisation involves adapting your original website to mobile devices to provide a seamless experience for users accessing your website via a mobile device. It improves the efficiency of your website, particularly for converting mobile users into frequent and devoted customers. It emphasises strongly on the user experience and ensures visitors stay on your website longer.
Effective and efficient mobile conversion rate optimisation considers your website’s user experience and engagement, how it appears to mobile users, what problems it may have, and what changes it can make. It focuses on factors that can boost your mobile conversion rates and general user pleasure, such as responsive designs, faster load times, and response features.
How to Determine Your Mobile Conversion Rate?
To determine your site’s mobile conversion rate, follow the following simple steps:
- Step 1: Start identifying the users coming from different mobile devices. You can do that with the help of Google Analytics, where you can identify and filter users by their device type.
- Step 2: Set a mobile conversion goal for your site. What will be counted as a conversion on your website, like a purchase, form submission, sign-up, etc.?
- Step 3: Use various analytics or monitoring tools to track the number of visitors who completed the conversion on your site.
- Step 4: Once you have the conversion number, calculate the mobile conversion rate percentage by dividing the number of mobile conversions by the total number of mobile visitors. And further, multiply this by 100 to get a percentage. For example, assume that the total number of mobile visitors is 450 and the number of mobile conversions is 70. So your conversion rate will be:
- = (70/450) x 100
- = 15.55%
- Step 5: Examine the conversion rate percentage to identify areas for improvement. This will provide a clear view of how effectively your mobile site converts visitors into customers.
Why Optimising Mobile Conversion Rates Matters?
Mobile conversion rate optimisation is important for several reasons:
- Mobile conversion rate optimisation is important to convert visitors into customers and ensure sales and profits.
- If users want a seamless and easy experience from your website and you can’t provide one, they will not convert into customers and will get frustrated.
- Brands and sellers who have optimised their mobile sites have a competitive advantage as their sites are more user-friendly.
- Marketing strategies like paid ads, SEO, etc., get high conversion rates when you optimise your site.
- Customers mostly shop online on their mobiles; thus, optimising mobile sites will help meet their expectations and needs at every stage of the buying process.
- Googlenj now looks at your mobile site version, optimises it, and ranks or sequences the search results accordingly. Thus, optimising the mobile site can raise your ranking and bring in more traffic and conversions.
15 Strategies to Optimise Your Website for Improved Mobile Conversion Rate
Here are a few strategies to optimise your website for a better mobile conversion rate:
- Increase your website’s speed. Users want fast access to everything; they leave slow websites. Try compressing images and codes and using a reliable hosting service provider to ensure your mobile site loads quickly.
- Use responsive designs. A responsive design is important for your website to look great visually and function well on different screen sizes. Even if you are using any mobile, tablet, or desktop device, your brand’s website should be able to adjust promptly to provide the best user experience.
- Facilitate easy checkout by reducing the number of steps and providing things like autofill options, mobile-friendly payment options, and guest checkout options to reduce mobile cart abandonments.
- Optimise voice search using natural language and keywords to stay relevant and trendy.
- Use mobile-friendly pop-ups. Ensure that pop-ups are easy to close, don’t cover the whole screen, are relevant to users, etc. It is also recommended not to use excessive pop-ups, as it can lead to bounce rates and cart abandonments.
- Prioritise user privacy. Privacy these days is a growing issue for internet and mobile users. Ensure that your site is secure and provides clear information about the data usage and collection by the user. Building trust with users will help you increase conversion rates. Using a privacy-first approach can be beneficial in all cases.
- Personalise the experience by using data analytics to personalise the user experience on mobile by showing relevant products, personalised offers, and content per the user’s preferences.
- Make forms easy to fill with large fields and clear labels, and avoid collecting unnecessary information from users. The easier the form, the more users will convert.
- Placing one call-to-action per page is ideal. You should not overwhelm your users with too many things. Just focus on one clear call-to-action (CTA) per page; this will help users understand the CTA and what you want them to do next.
- Regularly test your mobile website with real users to identify issues and areas of concern. Collect feedback from real users directly and make the necessary adjustments to make the experience flawless.
- Push notifications on mobiles are a great way to engage and re-engage people. You can use push notifications to send personalised offers, updates, reminders, etc., according to user interest and increase conversion rates.
- Videos explaining the products are a powerful tool for showing exactly what your product is. Add short videos that load quickly, are clear, and are of high quality to highlight the product’s features and benefits.
- Adjust images for mobile. Large and unoptimised pictures slow down your mobile site, leading to user frustration. Use the correct file formats, compile and compress images, and optimise content as per mobile devices to make sure it loads quickly.
- If your site is not optimised for mobile SEO, it will not rank higher in the mobile search results by people. Focus on mobile-friendly keywords and local SEO strategies to make your site more visible.
- Monitor your mobile site’s performance. Ensure that your site’s performance is always up-to-date. Use tools like Google Analytics to monitor and analyse performance and track bounce rates, conversion rates, etc., to adjust the site accordingly.
The Importance of A/B Testing for Your Website
A/B testing is important for optimising your website’s performance and increasing conversion rates. It includes two versions of a site or an element and shows which performs better for users, including engagement, conversion rates, etc. Some of the other reasons why A/B testing is important are:
- Make data-driven, smart choices: A/B testing provides complex and genuine data about what will work on your site. You will see precisely how real users respond to different changes on your site, and you will be able to make decisions based on facts and data.
- Create a better user experience: Testing headlines, images, buttons, etc., at regular intervals can help you understand what users like and help you design a site that is as per users to keep them engaged and convert them into regular customers.
- Reduces the risk: Making significant changes to your website all at once can be risky. Meanwhile, with A/B testing, you can slowly introduce the changes to your site and see how they perform. This also reduces the chance of completely risking your site and its performance.
- Increase conversion rates: The primary role of A/B testing is to increase user conversion rates through sales, clicks, or sign-ups. Regular site testing can help you increase conversion rates and the overall success rate.
- Save time and money: Instead of investing in a complete website redesign, A/B testing will help you make small, targeted changes to improve your site and its efficiency without imposing a financial burden.
Conclusion
Optimising your website for mobile user conversions is an important strategy that impacts your business’s success rates. Every adjustment you make on your website can increase user engagement and high conversion rates, from speeding your site to an easy checkout process to responsive designs, personalised experiences, etc.
It is important to remember that the key to a successful mobile site is constantly testing, monitoring, analysing, and refining. A/B testing in site optimisation is crucial to make data-orientated choices and decisions, enhance user experience, and increase overall profits.
If you haven’t already optimised your website, now is the time to optimise your mobile site, implement the above strategies, analyse their impact, and see how conversion rates go. Keep your mobile traffic from slipping, and turn those visitors into loyal customers today!
