icon Recharge Now for ₹1000 & Get ₹1600* In Your Wallet. Use Code: FLAT600 | Limited Period Offer On First Recharge

*T&C Apply.

Signup Now

Filters

cross

Follow Us

A Guide to Sell on OLX: Navigating the Process

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

October 9, 2024

9 min read

Have you ever heard of OLX? It is an online Indian platform for selling and buying almost anything. Be it old or used cars, bikes, phones, furniture, clothes, or any other product, you can sell it on OLX. They’ve even got job listings and real estate! 

The best part? OLX has seriously shaken up the used car industry in India. It’s incredible how easy they’ve made it to buy or sell a pre-owned ride. With nearly 25.5 million user visits per month, OLX has tons of people using the site. You’re bound to find what you’re after as a buyer or seller. 

So, if you’re willing to clear out some of your old stock or products that couldn’t sell, OLX is the place for you.

Sell on OLX

Understanding OLX Sales and Shipping: From Listing to Home Delivery

Selling on OLX is a cakewalk, especially if you’ve got the OLX app. It’s super simple to post ads for your products on the platform. When it comes to getting your items to buyers, don’t worry – there are various ways to handle delivery. Plus, you’ll find plenty of options for how you want to pay.

Steps to Register and Advertise on OLX

Alright, let’s get you set up on OLX – it’s super quick:

  • The first step is easy! Just hit that sign-up button, pick your country, and fill in some details about your store. 
  • Now for the exciting part – creating your ad: Click on “Sell” and pick the right category for what you’re selling. Time to make your listing pop! Think of it like setting up your own little storefront.
  • Okay, this is the step where you discuss your product or service in detail. The more information or specifications you give about your offering, the better the response! Imagine what you’d want to know if you were buying it. That’s what potential buyers are looking for.
  • Kudos! You’ve made a sale. How do you get the online order to the buyer? Here, you’ve got options for shipping with OLX. The platform has its own shipping service, or you can book delivery yourself. Just take a second to compare prices and see what works best for your wallet.

Strategies for Quick Sales on OLX: 5 Effective Tips

So you’re trying to sell on OLX but feeling lost in the crowd? No worries! Here are some tricks that’ll help you sell like a pro:

1. First up, let’s talk about those attention-grabbing headlines. You must make them catchy, short, fun, and interesting, but make sure people get the complete description. If they’re scratching their heads trying to figure out what you’re selling, they’ll be gone faster than you can imagine. Market research says that about 87% of consumers refrain from making a repeat purchase if they don’t get accurate product descriptions.

2. When you’re breaking down what you’re selling, just keep it real. The more details you include about your product, the better the chances of a sale. It’s not just about making a quick sale – you want the prospective buyers to trust you. Giving all necessary information about your product, like its features, condition, dimensions, etc.,  will help people believe you more. 

3. Here’s the real deal – high-quality and attractive product images! A good photo from different angles can make all the difference because nobody’s interested in buying something they can’t see properly and judge. Pictures are a big part of eCommerce, as studies prove that 75% of online buyers view product pictures first while making a purchase decision.

4. Let’s talk about money. You may be tempted to sell on OLX at high prices, but fair prices bring all the buyers to the yard. Do some research on other brands selling the same products on OLX or in the market, and keep your pricing competitive.

5. Remember that customer service is king. Someone asks a question? Jump on it! Even if you can’t make the sale, show them you’re legit and you mean serious business. When you seal the final deal, ship that order out fast. Nearly 68% of shoppers look for shorter delivery windows while checking out. Happy and satisfied customers mean repeat business.

There you have it! Stick to these tips, and you’ll be leaving the competition in the dust. 

Increasing Buyer Interest on OLX: Effective Strategies

OLX is like a big online garage sale where everyone’s trying to get the best deal. If you want to sell on OLX effectively, here’s how to make your products stand out:

  • Write a catchy title that makes buyers want to click.
  • Tell people about your item – the good and the not-so-good. Be honest!
  • Take high-resolution pictures and show your product from different sides and angles. It makes the online shopping experience as tangible as possible for the buyer.
  • Price it right and reasonably. Not too high, not too low.

But here’s a fantastic trick: OLX has these special ads you can pay for. They help more people see your brand and products. If you really want to sell on OLX fast, try these ads. They might cost a bit, but they can help you sell quickly.

Types of Paid Ads Available on OLX

Here are the kinds of paid ads you can run to sell on OLX:

Those “Featured Ads” on OLX are like putting a neon sign on your products. You flip this switch, and boom! Your ad gets this “Focus” tag above it when people search for things like what you’re selling. For example, let’s say you’re selling guitars. Without this feature, your ad might be lost in a sea of “used or unused guitars.” But with Featured Ads, when someone types in “guitar,” your product pops up with a shiny “Focus” tag.

OLX says it’s like magic – you could get ten times more eyeballs on your products if you go for the 30-day plan. Even the 7-day package is pretty sweet; it can quadruple your product views.

The “Boost Top Ads” 

Here’s what running ads on OLX looks like. At first, you’re riding high – your ad is up there for everyone to see. But then, new ads start pushing you down, and before you know it, you’re buried. Fewer people scrolling that far means fewer potential buyers. 

It’s a bummer, but don’t fret it! There’s this “Boost Top Ads” option available for you. It’s like giving your ad a shot of espresso. Hit that boost button, and suddenly, your old ad is treated like it’s brand new and will rank up. The advantage? You could double your chances of making a sale. 

Guide to Dealing with Ad Disapproval on OLX

What happens if OLX rejects your ad? Usually, they’re pretty quick about giving you the thumbs up for ads, but sometimes things go sideways. OLX has a list of situations in which you may face denials. 

Don’t sweat it, though, as it happens when you try to sell on OLX, and there are precautions you can take to avoid ad disapproval:

  • Know the prohibited items.

OLX has this catalogue of what you must avoid doing for certain products. This involves selling unethical things like college papers, tools for breaking into places, or firecrackers. Check out their list before you post anything they prohibit selling on their platform.

  • Don’t make your pricing unrealistic.

Now, about product pricing. OLX is like that friend who doesn’t want you to get ripped off. They’re keeping an eye out to make sure you’re not trying to sell a beat-up bike for the price of a Sedan. 

This way, they protect buyers and give them a good buying experience. So, keep your prices relevant and make sure the price matches the product category and condition.

  • Have an appropriate title.

Titles of your ads matter! Don’t go all clickbait to sell on OLX, and keep it clean. No swear words, misleading titles, special symbols or characters, and definitely no sneaking your phone number in there. The platform rejects all such things. 

  • Avoid incomplete or unacceptable descriptions.

When you’re describing your products, spill the beans. Mention what colour it is, how big or small the product is, and if it’s scratched – this must be mentioned in the description. 

But keep it friendly! No trash talk, no hate speeches or religious bias, and again, no phone numbers unless it’s a registered phone number on OLX. All these can have your ad disapproved.

  • Refrain from redundant advertisements.

Here’s a pro tip: Don’t be that person who posts ads that look exactly like other ads in your city. If the ad’s image, description, or title is the same as another ad, it won’t pass. OLX sees right through that. 

Plus, if you posted something similar in the last month, give it a rest. No new posts are allowed in that timeframe.  

  • Be mindful of product images.

Last but not least, let’s talk about pictures. Use real photos of your actual product, not some stock image you found online. Make sure buyers can actually see what you’re selling. Blurry or low-resolution photos don’t cut it. Images with phone numbers and inappropriate or obscene pictures are not allowed either.

Conclusion

OLX is the perfect platform to sell your old products, being India’s largest confidential website. It’s super easy to sell on OLX – just upload an ad, maybe spend a few bucks to boost it, and there you go! Buyers come knocking.

But if you’re running a legitimate business, OLX might not be your best bet. It’s great for selling those older items, but it’s not exactly a brand-building powerhouse. If you’re serious about your business, you might want to focus on solid online marketing and keep OLX as a backup plan.

Calculate Your Shipping Costs Now

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Strategies for Black Friday & Cyber Monday

Strategies for a Successful Black Friday & Cyber Monday Sale

Contentshide What Is BFCM? Essential Tips to Prepare for BFCM Gear Up for the Sale Season with ShiprocketX Conclusion Businesses...

October 11, 2024

7 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Print-on-Demand Products

20 Most Selling & Popular Print-on-Demand Products (2024)

Contentshide Introduction to Print-on-Demand Products Most Popular Print-on-Demand Items Unisex T-shirts Personalised Baby Clothing Mugs Printed Hoodies All-Over Print Yoga...

October 11, 2024

13 min read

sahil bajaj

Sahil Bajaj

Senior Specialist - Marketing @ Shiprocket

Challenges Faced in eCommerce Cross Border Trade & How To Overcome Them

Top Cross Border Trade Challenges & Solutions 2024

Contentshide Cross Border Trade Challenges Lack of Local Market Expertise Cross Border Shipping Challenges Language Barriers Additional & Overhead Costs...

October 10, 2024

7 min read

img

Sumana Sarmah

Specialist - Marketing @ Shiprocket

Ship with confidence
using Shiprocket