The festive season is a much-awaited opportunity for businesses to prosper and increase their sales. Consumers spend a lot on shopping for various items during these celebration times. Diwali is one such best opportunity for companies to make maximum sales. Thus, they strategise and offer special discounts and coupons to attract buyers to shop more and compete with other big brands.
Read this article to learn several ways to increase online sales on Diwali. We have picked the best strategies that can be used to boost sales and make your Diwali a grand success.
12 Fantastic Ways to Increase Online Sales on Diwali
You can leverage the festive period and drive more sales by adapting strategic sales and marketing methods. The following approaches will help you learn how to increase online sales on Diwali and create a lasting impact on your customers.
- Optimising Your Website
One of the easiest ways to increase online sales is by making your website easily navigable and engaging. Establish an innovative landing page that contains all the information about the festive season offers. Make it attractive with high-quality images reflecting the festival vibes. Highlight the benefits of your products and create persuasive content to motivate the customers. It is crucial to have a clear call to action to help consumers make a purchase. It must be located at the top of the landing page to make it more visible and use phrases like “Shop Now,” “Buy Now,” or “Limited Time Offer”. The customers should be able to order the product or proceed to the checkout process with minimal clicks. If your website does not load fast, the buyers will lose interest. Your website images, code, and server settings should be optimised to achieve the best conversion rate.
- Diwali Special Offers & Discounts
Most buyers eagerly wait for Diwali special offers and discounts to make their purchases.
Offer the consumers special offers and discounts to turn first-time buyers into repeat customers. This is a great way to attract new shoppers while retaining existing ones. Offers and discounts also help build a loyal customer base.
You can showcase the old and new prices during the festive season to help your customers compare prices easily. You can also look at competitors’ offers and discounts to create competitive offerings.
- Excellent Customer Service
No business wants to lose customers because of lousy customer service. As your sales will increase during the festive season, incoming queries related to your products, their shipping, and other concerns will also increase. Thus, you must stay prepared to deal with questions and grievances on time. Even a slight delay in response might lead to customers moving to your competitors.
Implement live chat or ticketing systems to guarantee prompt attention to customer queries. Secondly, ensure the communication channels on your website and social media platforms are easily visible to customers.
Email marketing is a great way to enhance customer experience. You can present offers to your shoppers based on the products they browsed or what they previously bought. This will help to make the shopping experience more appealing and likely to lead to extra sales. Think about giving your customers guidance on gift options for this festive season. During Diwali, they are excited to buy unique and valuable products for friends and family.
So, gear up in advance for the most exciting time of the year by providing good support service for your customers and best-in-industry offers and discounts.
- Exciting Product Range
Even if you already garner good sales and revenue, the festive season is a good time to scale your business further and sell more products. Think of other products your customers might be looking for during this period. You can find gifting opportunities within your product range. For instance, if you are a beauty brand, you can consider selling festive special gift hampers.
Add gift baskets with a combination of different products connected with Diwali to give customers more options for choosing the perfect gift for the celebration. To attract more shoppers, you can offer candles, incense, and home decor items such as rangolis, lamps, wall hangings, etc.
You can also start a range of gift cards for your brand, giving your customers the option to buy one from you and gift it to their family and friends. However, starting a gifting range won’t be enough. Promote your offerings on your social media and other such channels. A wide range of inventory that aligns with what your customers might want to buy this festive season can lead to a bumper sale.
- Multiple Payment Options
While discount coupons play a vital role in attracting customers, providing buyers with convenient modes of payment is equally crucial. Multiple payment options can lead to a positive customer experience.
While some shoppers prefer an easy online transaction others may want to pay in cash only when they receive the product in their hands. You must try to serve both types of customers by offering multiple payment options. Also, make sure the payment gateway you choose to integrate with your online sales channel is trustworthy and supports a range of sources like debit and credit cards and online wallets.
- Social Media Marketing
Offering exciting offers and discounts on Diwali is not enough. Inform your customers about the offers to encourage them to make a purchase. Social media marketing is a great option. With the increasing use of smartphones and data, many people spend a lot of time on social media. You can target your customers by displaying your offers on social networking sites, which will serve as a helpful tool for brand engagement.
You can also consider running Diwali-oriented contests on Facebook, Instagram, and X to establish a connection with your audience.
- Leveraging the Power of Influencer Marketing
In today’s world, influencers are an effective instrument for reaching the target audience.
By working with them, you can market your products or services to their followers. Influencer Marketing is more effective than conventional advertising. Influencers can endorse your products and make recommendations to their audience. This will give you the chance to convert their followers into your potential consumers.
When choosing influencers to work with, consider crucial factors like the number of followers, the engagement rate, and whether they share similar values with your brand. Use sponsored posts, giveaways, or product reviews to help promote your products among the target group.
- Upselling & Cross-Selling
Since people shop more during the festive season, upselling and cross-selling can benefit your business during that time. You must work on the ‘You May Also Like’ or ‘Frequently Bought Together’ sections on your website for this.
For better results, you must have answers to the following questions:
- Which products will go better together?
- Which products could you cross-sell or upsell related to the products your customers viewed or have in their cart?
- How to showcase the benefit of choosing another product along with the original purchase?
- Enhance the Gifting Experience
Providing additional services like gift wrapping and adding personalised messages can improve your brand image. Packaging plays an important role in marketing. It enhances the appearance and value of your products in the market. To enhance the look of your Diwali products use wrapping paper, ribbons, and bows bearing the festival theme.
Enabling customers to write their personalised notes can make the gifting experience more special. Give your clients a separate field on the checkout page to provide their message. You can consider giving the option to choose between cards written by hand and gift tags.
- Monitoring and Analysing Performance
Monitoring and analysing your performance is crucial to improve festive campaigns. It helps to make informed decisions like modifying your marketing strategies, enhancing product service, or redesigning your website. You can employ analytical tools for tracking website traffic to get information about visitors. Evaluate the customer patterns of the site using parameters like the number of visits, the bounce rate, and the average time spent on the site.
Besides, you must track your sales records to determine the utility of your festive season offers. This data will help you find the products that are selling the most, marketing strategies that help with maximum engagement, etc.
- Optimising Logistics and Shipping
Track your stock of best-selling products to keep more than adequate items available during the Diwali season. Ensure that there are proper systems to manage inventory and avoid stockouts. Choose relatively cheaper and flexible shipping carriers during busy seasons for delivery services. Optimise the return or replacement procedures to cater to the customers’ expectations. This will make the shoppers trust you and eventually make more purchases.
Deliver The Products on Time, Even During the Rush Season With Shiprocket!
Shiprocket is a one-stop eCommerce logistics solution committed to helping sellers in several ways to increase online sales. Integrate with Shiprocket to handle your shipping services and make your logistic process more efficient. They help you organise your orders and track shipments of your products in real time. Since Shiprocket offers transportation at cost-effective rates, you can cut down on logistics costs. This, in turn will help you to offer an affordable shopping experience to your customers during the Diwali season. With Shiprocket you can deliver your products on time, even during the hectic festive seasons.
Conclusion
A festive season is a mega event for buyers and sellers, and the period intends to benefit them both. While shoppers get goods at discounted rates, retailers witness an increase in their sales and revenue.
As an eCommerce brand, you must also plan to make the best use of the festive season to scale your business. This will need website revamping and management, devising sales and marketing strategies and arranging for reliable and quick shipping. Prompt delivery is also a critical component in determining customer satisfaction. So, partner with a trustworthy logistics service like Shiprocket to enhance the order fulfillment process.
