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Promotional Materials: Benefits, Types, & How to Choose the Best
Promotional materials are indispensable tools in the marketing toolkit. They offer your business a tangible way to connect with your...
Electronic Word-of-Mouth (eWOM): New Age Brand Promotion
Electronic word-of-mouth marketing has become a strong medium of marketing in most of the industries. It has been observed that...
10 Holi Marketing Strategies: Drive Sales with Inspiring Campaigns
All the hues that exist come together to light during Holi. It is one of the biggest and most loved...
Omnichannel eCommerce: Role, Benefits, & Strategy
eCommerce industry analysts have found that 44% of B2C buyers and 58% of B2B buyers research a product online before...
Word-of-Mouth Marketing: Supercharge Your Brand for Free
When a customer praises your brand as they get a compliment on their clothes, bag, shoes, jewellery or any other...
Top 13 Tried and Tested Strategies to Increase Sales in a Business
In the modern corporate environment, increasing sales is everyone’s goal. You might ask yourself, “Do we have the right sales...
Effective Advertising Ideas to Increase Sales in 2024
Advertisements are a vital brand-building component. They are used to increase brand awareness and attract customers. Research reveals that ads...
Cashback Ideas: Boost Sales with Effective Rewards
Cashback rewards are an effective way to attract consumers and build a loyal customer base. They have become one of...
10 Christmas Advertisement Ideas 2024 to Grow Your Sales
The end-of-the-year season is filled with joy and happiness. Christmas is a big part of this and it amps up...
Wholesale B2B Opportunity: Mechanics, Advantages & Strategies
There has been a great shift in how the world is functioning today. Everything is going digital. Since the COVID-19...
What is the Value Chain in eCommerce and Why it Matters?
All eCommerce platforms have a value chain. Professor Micheal Porter coined the idea of a value chain at Harvard Business...
What is a Niche Market: Benefits of Targeting a Specific Audience
In today’s marketplace, it can be challenging for any product to stand out from the crowd. One of the ways...