Best Selling Indian Products in Australia: 10 Sensational Imports

The export of Indian goods to Australia is driven by diverse sectors and evolving trade dynamics between the two nations. Understanding these trends and having an idea about the best-selling Indian products in Australia can help you unlock great business opportunities. Australia’s strong demand for quality products and its strategic location in the Indo-Pacific region make it a lucrative destination for Indian exports. Moreover, the substantial number of Indian students and professionals in Australia creates a steady demand for Indian products. This environment is ideal for your business to dive into a new market and achieve great success.

Insights into India-Australia Trade Dynamics

India’s trade relationship with Australia has witnessed significant growth in recent years. In 2022, India exported goods worth $7.66 billion to Australia. It was an 11% increase from that in 1995. The main products exported from India included refined petroleum ($3.11 billion), packaged medicaments ($397 million), and diamonds ($211 million). However, no services were exported from India to Australia in 2022. 

The trade relationship between the two nations spans various sectors. These include agriculture, minerals, metals, textiles and apparel, pharmaceuticals, and more. You must understand the dynamics of this trade relationship as an exporter. It will help you tap into the growing opportunities presented by the Australian market. 

India and Australia have signed the Comprehensive Economic Cooperation Agreement (CECA) to facilitate trade. This trade agreement between the two nations has helped them reduce tariffs, increase access to the market, and even promote bilateral investment. As an exporter, you should stay updated with the latest changes to the agreement. It’s because it’s going to have a major impact on your cost structures and trade strategies.

Exporting from India to Australia is a lucrative opportunity, but it comes with a set of challenges, which will be discussed later in the blog. Let’s dive into the top 10 products you can export from India to Australia. 

Export Essentials: Top 10 Indian Products for the Australian Market

Here are the top 10 Indian products perfect for the Australian market.

1. Agricultural products

India is an agrarian country. It makes it one of the biggest exporters of agricultural products to Australia. Indian agricultural products, from fruits to vegetables, are in high demand in the Australian market. The demand for Indian agricultural products is growing to meet the culinary needs of Australian customers. If you choose to export Indian agricultural products to Australia, you can tap into a growing sector with great opportunities. 

In 2021-22, Australia imported A$577 million of agricultural products from India. The key products imported were rice (A$86 million), bread and pastry (A$45 million), coffee (A$29 million), and tea (A$25 million).

2. Pharmaceutical and healthcare products 

India produces high-quality and affordable pharmaceutical products. Healthcare providers and consumers in Australia rely on Indian pharmaceutical and healthcare products. Australia accounted for 1.63% of India’s outbound pharmaceutical shipments, with exports of USD 316 million in 2021-22. Between April and November 2023, drugs and pharmaceuticals India exported to Australia amounted to USD 305 million. The most common Indian products exported to Australia include active pharmaceutical ingredients (APIs), generic medicines, and other over-the-counter healthcare products. 

3. Diamonds and other jewelry

Indian diamonds and other pieces of jewellery have found a special place in the Australian market. Did you know India exported $211 million worth of diamonds to Australia in 2022? Indian diamonds are known for their superior quality and precision. Moreover, the intricate and sophisticated design of Indian jewellery has appealed to the tastes of Australian customers greatly. The elegance and affordability of Indian jewellery make them a preferred choice for both daily wear and special occasions.  

4. Textiles and apparel

The textile industry in India is known for its diversity and high quality. Indian textiles and apparel, whether contemporary fashion or traditional garments are becoming more popular among Australian customers. India’s textile and apparel exports to Australia were valued at $604.4 million in 2021. It accounted for 5.51% of Australia’s total textile and apparel imports. The variety of products gaining the most popularity include cotton fabrics, silk sarees, trendy western wear, and more. All these products reflect the rich cultural heritage of India. 

5. Food products

Food products are also one of the best-selling Indian products in Australia. Spices, tea, condiments, and ready-to-eat meals are some of the most popular Indian food products in the Australian market. It’s because the rich taste and diverse flavours of Indian food products cater to the multicultural palate of Australian customers. 

6. Leather products

Indian leather products are known for their craftsmanship and high quality. With a steady market, they are one of the best-selling Indian products in Australia. Indian leather goods including stylish handbags, fashionable footwear, etc., are highly appreciated by Australian customers for three primary reasons: affordability, design, and durability. 

7. Automobile components

The automobile industry in India produces a wide range of components. These components are essential to maintain and manufacture vehicles. The Australian market finds it cost-effective to export automobile components from India. Indian automobile components are also quite reliable and durable. 

8. Handicrafts and home decor

Handicrafts and home decor items are another best-selling Indian products in Australia. In 2021-22, India exported handicrafts amounting to USD 4.35 billion to Australia. It’s an increase of 25.7% from the previous year. They are gaining popularity in the Australian market for their stylish, unique designs and artistic value. Brassware, handwoven carpets, and wooden furniture are some of the biggest hits in Australia among other products. The Indian home decor items have a touch of elegance and intricate designs, creating a growing market demand in Australia.

9. Electronic goods 

The Indian electronics market is booming. It offers a wide range of products to cater to the Australian customer’s demand and even fit their budget. According to the United Nations COMTRADE database on international trade, exports of Indian electrical and electronic equipment to Australia were worth USD 352.7 million in 2022. The Indian electronics market in Australia is likely to grow further in the future. It brings great opportunities for all exporters in India.  

10. Manufacturing equipment 

India has been producing high-quality machinery equipment that is used in various industries. The Indian manufacturing equipment saw a growing demand in the Australian market due to several reasons. Affordability, reliability, durability, and compliance with international standards are the major reasons behind Australian manufacturers sourcing Indian machinery. Did you know India exported $581.25 million worth of machinery, nuclear reactors, and boilers to Australia in 2023? 

Understanding the Obstacles to India-Australia Export Trade

Here are some major challenges you may face when exporting goods from India to Australia.

• Complex regulatory environment

The regulatory environment between any two nations involved in trade can be extremely complex. And so is the case for trade relations between India and Australia. You may find yourself navigating complex requirements, import-export regulations, heavy documentation, and more. These complexities often result in increased costs and unexpected delays. 

• Tariff and non-tariff barriers

This is one of the major obstacles you may experience when you export goods from India to Australia. The presence of tariffs can increase the cost of your products and make them less competitive. Non-tariff barriers include quality control and strict quarantine requirements. They further add to the challenges of India-Australia export trade. Before you start exporting goods to Australia, you must ensure they meet Australian standards. You can also consider working with local partners who better understand these regulations.

• Logistics and transportation challenges

The vast geographical distance between India and Australia definitely adds to the list of challenges you are likely to face during India-Australia export trade. Some common logistics and transportation challenges include longer shipping times and the limited availability of direct shipping routes as compared to other trading partners. You may end up paying higher transportation costs. There are also other costs associated with longer transit times. These include your goods getting damaged or perishing. You can use advanced logistics solutions or optimise your supply chain to limit the effect of these problems.

• Market and cultural differences

Market demands, consumer preferences, and cultural nuances vary greatly between India and Australia. If you lack a proper understanding of these concepts, it may result in poor marketing strategies. You may also lose valuable customer engagement. Before you engage in India-Australia export trade, you should conduct proper market research. It will help you tailor your marketing strategies to match the preferences of Australian customers. 

• Trade agreements and political relations

Both trade agreements and political relations can either make or break trade relations between two nations. In recent years, the trade relations between India and Australia have improved and barriers have been reduced. However, policy changes or geopolitical tensions in the future can create uncertainties. One of the best ways to overcome this obstacle is to stay updated with the changing political environment. You can also leverage bilateral trade agreements to gain a competitive advantage.

• Currency and financial risks

Fluctuations in currency exchange rates are one of the most impactful challenges you may experience when importing and exporting goods from one country to another. Different financial regulations between India and Australia can also give rise to several significant challenges. Volatility in currencies can impact your pricing strategies. Eventually, your profitability will be affected. Different financial practices and payment terms, on the other hand, can impact your cash flows. If you want to effectively manage these risks, you can work with financial experts. 

The Opportunities Ahead: Prospective Exports from India to Australia

India and Australia already have strong relationships, with Indian exporters exporting a variety of products to the Australian market. Since we have already listed the top 10 best-selling Indian products in Australia, let’s look at some of the products expected to experience an increase in demand in the future.

• Textiles and garments
• Agricultural products
• Pharmaceuticals and medical products
• Gems, pearls, and jewellery
• Automobile components
• Information technology and services
• Home decor and furniture 
• Renewable energy solutions

Unveiling Opportunity: Benefits of Exporting from India to Australia

Let’s look at the major benefits of exporting goods from India to Australia.

1. Rising Indian Exports to Australia

The growth of Indian exports to Australia has resulted from the complementary nature of both nations’ economies. The demand for diverse products has increased in the Australian market. These products range from agricultural items to advanced technological solutions. Exporting from India to Australia can help you tap into the many opportunities presented by the Australian market. You can grow your business and improve your global presence.

2. India’s Enhancing Trade Infrastructure with Australia

India’s trade infrastructure has greatly improved in recent years. This has supported and facilitated both import and export activities. Investments have been made to improve ports, create digital platforms for trade, streamline export processes, and enhance logistics. These investments have made imports and exports more cost-effective and efficient for sellers and merchants like you. 

For instance, the India-Australia Economic Cooperation and Trade Agreement (ECTA) has reduced and even eliminated tariffs on major export portions. This agreement has helped further streamline procedures and reduce costs. Trade agreements and investments to improve India’s trade infrastructure ensure you can sell your products in the Australian market quickly, reliably, and more efficiently. These work directly in your favour to enhance your competitiveness. 

3. The Indian Diaspora 

The Indian diaspora in the Australian market is also essential in improving and strengthening trade relations between the two nations. Australia is home to a large community of Indian students and professionals. That’s why there’s a constant demand for Indian products and services in Australia. This Indian Diaspora is your bridge to start exporting to Australia. It creates economic and cultural connections that are beneficial for Indian exporters. You can leverage this network to increase the visibility and acceptance of your products in the Australian market. It will also open doors to new opportunities and collaborations. 

Essential Documents for Exporting to Australia

You’ll need the following documents if you want to export goods from India to Australia.

1. Current Account with a Bank

A current account with a bank is a must if you want to start exporting your products to Australia. It’s crucial for facilitating bank transactions. A current bank account supports more transactions and offers other benefits to businesses compared to a savings account. 

2. PAN Card

A Permanent Account Number (PAN) is essential for conducting any business operations in India. This includes exporting to other countries. The PAN is issued by the Income Tax Department of India as a unique identifier. You’ll require it for all financial transactions and filing your tax returns. When exporting goods from India to Australia, the PAN will ensure all your transactions are transparent and comply with the tax regulations. If you don’t have a PAN, you will not be able to legally conduct any business activities, including exports.

3. IEC Number

The IEC or Importer Exporter Code is a unique 10-digit code mandatory for all businesses who want to start trading internationally. It is issued by the Directorate General of Foreign Trade (DGFT) to enable you to easily import to and export from India. You can apply for the IEC number on the DGFT website. To apply for the IEC number, you’ll have to fill out the application form. You’ll also be required to submit some important documents. The IEC number is valid indefinitely; renewal is not required. Your IEC number will be essential for customs clearance during the shipment of goods. 

4. Registration and Membership Certificate (RCMC)

You can obtain your Registration and Membership Certificate (RCMC) from the Export Promotion Council (EPC) in India. This certificate will ensure you are a registered exporter with one of the respective EPCs. With this certificate, you’ll gain access to the various schemes the Indian government offers. You can also enjoy several benefits with this certificate. To obtain your RCMC, you’ll have to apply with the relevant EPC. However, you must apply for your particular product categories and submit the right documents. When you receive your RCMC, your credibility in the international market will increase. 

Expert Advice for Exporting to Australia from India: Top 5 Tips

Let’s look at the top 5 tips that will help you grow your business in Australia.

1. Have A Reliable Business Operation

When exporting goods to Australia, you must create reliable business operations. Your production processes should be efficient and meet Australian standards. Consistent product quality and timely deliveries will help you build trust with trading partners and customers in the Australian market. You should put robust quality control measures in place to streamline your supply chain. It will help you prevent any unexpected delays. Having a reliable business operation will help you improve your reputation in the Australian market. It will also help you create and maintain long-term relationships with trade partners.

2. Conduct Market Research

You cannot enter any market without doing proper market research. It is essential to understand customer preferences and the demand for your products, identify your target audience, and analyse your competitors. There are various tools available that can help you conduct market research effectively. You can use surveys, online research, and focus groups to gather data, analyse market trends, and research consumer behaviour. It will help you tailor your product and marketing strategies accordingly. 

You should also stay informed about the trade policies and regulations in Australia if you want to navigate the market efficiently. Conducting comprehensive market research will ensure you meet the preferences of local customers to increase your chances of succeeding in the foreign market. 

3. Partner With a Trustworthy Logistics Company

Logistics is key for successfully exporting goods to Australia. You should partner with a reliable logistics company. A trustworthy logistic company will handle and deliver your products with care. Look for a logistics company with a strong record in shipping to Australia and other international destinations. You should also ensure whether they offer value for other services. These include packaging, customs clearance, handling, tracking, etc. A reliable logistics company will help you minimise delays and the risk of damage to your goods. It will ensure that Australian customers receive your products in perfect condition.

4. Do Sampling

Offering samples is one of the most effective ways to enter the Australian market. You can offer free or discounted samples. It will help you showcase the quality of your products and attract potential customers. Offering samples will also help your Australian customers try and experience your products firsthand. It will also increase the likelihood of repeat purchases in the future. 

However, it’s essential to ensure that free samples mirror the quality of actual products. Free samples should also be packed professionally to make a good first impression on your potential customers. You should also gather feedback on how you can improve your product offerings and address any other concerns customers may have regarding your products. Sampling can help you gain valuable insights into your potential customer’s preferences and the overall market. 

5. Ensure You Have Insurance for Shipping

Insurance is essential to protect your goods from potential damages, including theft, loss during transit, pilferage, etc. You should have comprehensive insurance coverage for all your products. The insurance should also cover the various stages of the entire shipping process. You can consult your logistics partner to find out the different insurance options available to you. It will help you decide which one fits your requirements perfectly. Insuring your goods for export will also give you peace of mind and you can focus on growing your business in Australia.

ShiprocketX: Your Gateway to Smooth Exports to Australia

ShiprocketX can help you grow your business across borders. It offers a hassle-free and efficient shipping solution to help you streamline your export processes to Australia. ShiprocketX offers a digital end-to-end platform to simplify your logistics processes, from order management to delivery. With ShiprocketX, you can easily manage shipments, track customer orders in real-time, and quickly handle any logistical challenges. 

Here are some reasons you should choose ShiprocketX to export goods from India to Australia:

• Minimum documentation requirements
• A single tracking code for the entire shipment journey
• Cover your products against the risk of loss or damage during transit with claims up to Rs. 5,000
• Get real-time updates via emails and SMS
• Seamlessly integrates with global marketplaces like Amazon, eBay, Shopify, WooCommerce, etc., enabling you to effectively manage orders 

When you partner with ShiprocketX to export your goods to Australia, you get competitive shipping prices, advanced analytics to optimise your export processes, and a network of reliable carriers. Integrating ShiprocketX will help you improve your business’s reach and reliability in the Australian market. The comprehensive logistics solutions offered by ShiprocketX will help you ensure your products reach Australian markets at the right time and at the right price. ShiprocketX helps you prioritise success by supporting your business in export processes. 

Conclusion

The export potential from India to Australia is vast and varied. It offers your business numerous opportunities for growth and expansion. You can leverage the strengths of both economies to your advantage by exporting goods to Australia. The increasing trade volumes, supported by favourable policies and a strong Indian diaspora in Australia, create a profitable environment for your business to flourish. Continuously adapting to Australian market demands will be essential for your business’s success. Focusing on quality, compliance, and building strong trade relationships can ensure an export strategy that’s sustainable in the long term.