A multi-million dollar business strategy requires attention towards its core operations. But, there’s no reason why small and medium enterprises don’t need one. As an emerging eCommerce business, you must work in your functional areas so that you can carve a niche for yourself in the market.
But, the question is, how to streamline your business process and concentrate on what’s important?
Renowned experts from the industry suggest eCommerce tools. However, if you’ve already started looking for these tools, you’re probably confused about choosing the right ones for your business.
If you’re in a similar situation, we have a list of tools for your business. Read on to find out more.
What are eCommerce tools?
eCommerce tools are web-based applications that provide additional functionality to your existing website. There is no limit to the utility that these tools provide to your business. However, eCommerce tools must have the following characteristics:
- They must integrate with your business platform
- Enhance your business process, to which they are applied.
Here are the must-have eCommerce tools for your business, that will ensure its smooth-running:
Website Tools
eCommerce Website Tools help businesses in setting up their presence in the world of the internet. You can effectively build your website using these tools and also manage it without the additional support of an IT team.
How to choose the best eCommerce website tools?
Look for these qualities:
- Mobile-friendliness
- Scalability
- Onsight search
- SEO
- Additional Plugins
Here are the top website tools that will help you grow your business:
Shopify
Shopify is for all those people who do not have the resources to hire a team of developers to build their store. Even with a minimal technical skill set, a person can create their website and manage it effectively at Shopify. It has numerous templates for different nooks that are also scalable and can help you strategize your SEO.
WooCommerce
WooCommeerce is another good pick if you want to build your eCommerce store. Since it runs on WordPress, it is slightly challenging to scale. But for people who are familiar with the platform, WooCommerce is a great option if we look at the ease of use. It comes initially as a free option, but you need to purchase upgrades if you want to utilize all the advanced features of this platform.
Shiprocket 360
Shiprocket 360 is an eCommerce website solution that assists in building a stellar website without much effort. It facilitates multiple vendor management for a single admin along with inventory management at the admin level as well as the retailer level.
With numerous choices of templates, you can pick the one that fits your needs. Shiprocket 360 also offers services like omnichannel retail solutions and hyperlocal marketplace solutions.
Research Tools
The secret to a million-dollar business is possessing an advantage over your competitors. If you lack this information, you will lose for sure.
How to choose the best eCommerce Research tool?
Look for these qualities:
- Analyze the competitor’s performance
- Keyword research
- A large pool of keywords
- Top selling products
Research tools thus help in gaining a competitive advantage in the market. Here are top tools that we’ve picked for you:
SEMRush
SEMRush is one of the best tools when it comes to analyzing your web page’s performance. Business owners who want to know the insights of keywords in their field along with information on the keywords can use SEMRush for their website. The tool can track more than a hundred million keywords in a given discipline. Amazed? Try it for yourself.
Ahrefs
If there’s room for only one SEO research tool in your eCommerce business, then you must try ahrefs. It lets you analyze your competitor’s marketing performance by tracing their backlinks. The platform may lack a few features like content analysis, but is an excellent choice for small business.
Jungle Scout
If you’re selling through your website along with Amazon, Jungle Scout is an intelligent option for your eCommerce business. It lets you analyze the top-selling products in your niche and also tracks their performance on Amazon. The app has a chrome extension and comes with a monthly subscription fee.
Business Tools
For any eCommerce Business, managing their inventory is important. Since there are plenty of ongoing processes in a business, most of the entrepreneurs try to streamline them for better results.
How to choose the best eCommerce Business tool?
Look for these qualities:
- Task management
- Inventory management
- Team member onboarding
- Streamlining process
But if you are clueless about the same, we’ve picked the best business tools for you:
Asana
Asana is a task management platform available for both individuals and businesses. It allows management of various tasks by assigning, scheduling and tracking them. You can also add your team members to the platform and import files. The free membership is great for businesses. However, you can also purchase its premium plans for accessing complete features.
Inventory Source
Inventory Source allows management of inventory for eCommerce businesses conveniently. The platform syncs your inventory and integrates your orders effortlessly. You can use Inventory Source to update catalog information on your website. This means, saving your products from the nightmare message, ‘Out of Stock’. The tool allows more than 20 integrations including Shopify, WooCommerce, etc.
Automation Tools
Some tools help a business grow and simplify one of their most complicated tasks. Automation tools are one of these and serve in areas where a lot of manual work is required.
How to choose the best eCommerce Automation tool?
Look for these qualities:
- Greater Integration
- Hassle-free functionality
- Automation of repetitive task
- Analytical Dashboard
Shiprocket
If you’re looking for a complete shipping solution for your business, then Shiprocket is the ideal automation tool for you. The platform allows integration and order imports from popular channels such as Shopify, Magento, BigCommerce, WooCommerce, Amazon, eBay UK etc. It is a courier aggregator service that lets you choose from over 17+ courier services including FedEx, DHL, Delhivery, Ecom Express and many more.
You can automate your shipments using Shiprocket and receive reports to help your business grow. The rate calculator on the app gives you an estimate of your delivery costs, before shipping them. It is one of the cheapest automation shipping tools and a great choice if your business owns physical products.
Marketing Tools
No business can do without marketing. There are plenty of apps and tools in the market that assists you in carrying out your marketing processes smoothly. So, if you’re confused over choosing the best marketing tools, look for the following mentioned elements:
How to choose the best eCommerce Marketing tool?
Look for these qualities:
- Easier calendar management
- Social media scheduling
- Content distribution
- Engagement Analytics
Here are the best marketing tools:
MailChimp
Email is one of the primary engagement tools for businesses, which is why MailChimp can help you make it a hassle-free affair. It is an excellent tool for automating your email marketing processes with a plethora of templates. The platform is easy to use and well-segmented along with a backend that is packed with analytics.
Buffer
Content is doubtlessly ruling the marketing world right now. Though it was predicted that its reign would end soon, content continues to make its impact on audiences across the world. And, Social Media is one of the best platforms that helps your content reach out to your customers. So, if you’re looking for an automation tool to distribute your content on various social platforms, Buffer is a great choice.
Buffer lets you plan your social media calendar along with displaying the customer engagement analytics. The free version of the app has restricted features. Thus, you can buy its premium version for access to advanced analytics and more.
User testing
For eCommerce businesses that are looking forward to the reactions of the target market towards their website, User Testing is an invaluable tool. It pools the users from target markets across the globe and asks them to submit live video reactions to your website. You can set up custom questions on the platform and watch honest reviews for your app or eCommerce website.
AdZis
There is no denying the fact that every eCommerce website needs content as a fundamental element. However, when we talk about product descriptions, a lot of content needs to be produced. It thus becomes tricky to generate content for hundreds of products listed on websites. Most of the businesses usually rely on human-generated content, which is expensive, time-consuming and also prone to errors.
One such tool helping eCommerce sellers ace their product descriptions is AdZis. It is an AI-driven solution that generates unique & original content directly from the attributes of a product. With AdZis, all one has to do is upload their product catalog and get the final content-rich catalog generated at a single click.
Setting up an eCommerce business might feel invincible. But as time grows, one understands the constraints of budget and the need to excel in the market. With these eCommerce tools, you can plan carefully and stay a step ahead of the competition.
Still unsure? Try these eCommerce tools and witness the results yourself.
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