Amazon has grown into one of the most powerful eCommerce platforms and offers endless opportunities to scale your business. There are more than 9.7 million sellers globally, with 2 million of them actively selling on Amazon. However, with increasing demand and competition, and evolving customer behaviours, simply listing a product today is not enough to have sales. To succeed on Amazon in 2025, you need to adopt smart marketing strategies that enhance your visibility.
From optimising product listings to using Amazon advertising tools and external marketing channels, a well-planned strategy can make a huge difference to sell on Amazon. This blog explores the most effective ways to market your products on Amazon in 2025. Whether you are a new seller or an established brand, the right marketing strategy can help you grow sustainably and stay ahead of the competition.
Understanding Amazon’s Algorithm in 2025
Amazon’s A10 algorithm is important in determining what products appear at the top of the search. Amazon’s algorithms are not like traditional search engines; they are sales-driven, prioritising products that are most likely to convert. Some of the key factors influencing Amazon’s search rankings include:
- Sales performance: The more sales your product generates, the higher it is ranked. Amazon prioritises listings with strong conversion rates, as they show demand and relevance.
- Customer engagement and reviews: Positive reviews and high ratings impact rankings. Products with more verified purchases and have high star ratings rank better in search results.
- Keyword optimisation: Amazon’s search function is keyword-based. Using relevant and high-volume keywords is important for better visibility.
- Competitive pricing: Amazon promotes products that offer value for money. You can use dynamic pricing strategies and Amazon automated pricing tools to improve product ranking.
- Fulfilment method: Products that are fulfilled by Amazon (FBA) often have higher ranks because they offer faster delivery and prime eligibility, which improves your customer’s overall shopping experience.
- Click-through rate (CTR) and Conversion rate (CVR): A well-optimised product page with high-quality images and A+ content increases the CVR and CTR of products.
- External advertising: Amazon values traffic and external advertising through Google ads and social media. You can drive outside traffic to your listing through blogs, paid ads, and influencer marketing to boost your rankings.
Amazon Marketing Strategies 2025
To be successful on Amazon, you must optimise your product listings on amazon for better search visibility and conversions. A well-optimised listing helps you to improve rankings, increase sales, and attract more sellers. Below are some of the most effective Amazon marketing strategies that you can implement:
- SEO Optimised Product Listing: Optimising your product listing as per Amazon SEO will help your customers reach you better. As per Amazon SEO, the products with well-described descriptions appear in top searches. Amazon also shows them on the top of the recommended searches. A well optimised listing increases traffic and conversions by ensuring your products appear for the right searches. Here’s how you can optimise your product listings:
- Use high-performing keywords: Conduct keyword research using Amazon’s keyword tool and integrate relevant search terms into product descriptions, titles, and backend keywords.
- Write compelling titles: Keep the titles informative, concise, and keyword-rich while following amazon’s character limits.
- Optimise descriptions and bullet points: Highlight the product’s benefits, key features, and unique selling points (USPs) in the product descriptions to attract buyers.
- Use high-quality images and videos: Use clear, professional, high-quality, and engaging product images and videos to boost customers’ trust and increase conversions.
- Advertising on Amazon: Showcase your products to customers who might not have landed on your product listing otherwise. It also helps you increase the product visibility, drive traffic, and improve conversions. The following are the kinds of advertisements that you can consider:
- Product Display Ads: product display ads are the most common and popular advertisement on Amazon. They have the highest conversion rate of around 10%.
- Sponsored Display ads: Retarget your customers who have previously viewed your products.
- Sponsored Brand Ads: You can promote multiple products with a customised headline and brand logo.
- Amazon DSP (Demand Side Platform): You can run a display and videos ads on and off on amazon for your brands awareness.
- Third-Party Advertising: Beyond Amazon’s platform, you can also use external advertising parties to drive sales and traffic to your product listings or brand’s storefront. Some of the effective third party advertising platforms where you can promote your products are:
- Google Ads: as per HubSpot, there are around 63,000 searches and queries on Google per second. You can use google shopping and PPC ads to drive traffic to amazon listings. You can also run ads on Google and take benefits of features like email marketing and retargeting.
- Facebook Ads: Facebook ads are also very popular among marketers, and they utilise a good amount of marketing budget. You can advertise your products on Facebook and target a completely new set of customers on your Amazon store and website. You can also advertise on Instagram.
- Influencer marketing: You can collaborate with influencers to promote products through Instagram, Youtube, and Tiktok.
- Registering your brand and creating an Amazon storefront: When you register your brand with Amazon, it provides you with exclusive tools to increase your marketing and credibility. Some of the other significant benefits of registering your brand and having an Amazon storefront are:
- You will have access to A+ content that allows adding enhanced visuals, videos, and infographics to product pages.
- You can design a custom multi-page Amazon storefront with your branding and product collections.
- You get to protect your brand from counterfeits and fake product listings.
- You get exclusive access to high-impact advertising formats.
- Affiliate Marketing: You can advertise your website products on Amazon with the Amazon affiliate programs. When customers click on the link and purchase the product, the marketplace gets a commission. This is a beneficial strategy as you can direct traffic to your Amazon page and website and earn a new set of customers. Here is how you can use affiliate marketing for sales growth:
- You can partner with bloggers and influencers to get your products featured on popular sites.
- Use Amazon bounty programmes to offer extra incentives for affiliates promoting your products.
- Use content creators to showcase your real-world product use and increase product reviews.
- Use seasonal and lightning deals to boost sales: You can offer limited-time promotions to create urgency and encourage impulse purchases among customers. Some of the key types of Amazon promotions include:
- Lightning deals that offer time-sensitive discounts and are featured on Amazon’s deals page.
- Coupons and discounts that offer percentage-based discounts to attract more buyers.
- Seasonal sales and events can help you increase your sales during the Amazon Prime Day, Diwali, Black Friday, and festive seasons.
- Buy one, get one (BOGO) encourages customers to make bulk purchases.
- Customer Reviews/Testimonials: One of the most popular and important features of Amazon is customer testimonials and reviews. Most customers read customer reviews before buying a product from Amazon – they play a crucial role in their purchasing decision. After the product description, customers read reviews to verify if the product is worth buying. Here is how you can get more positive reviews:
- Use Amazon’s ‘request a review’ button to send automated review requests to the ones who have purchased.
- Offer exceptional customer service by responding quickly to customers’ issues and queries.
- Utilise Amazon’s Vine programme to get honest reviews from trusted Amazon reviewers.
- Follow up and send post-purchase emails to encourage more reviews.
What’s Next for Amazon Marketing?
As Amazon continues to evolve, you must stay ahead by adapting to emerging trends and innovations in digital marketing. Here is what is next for Amazon marketing in 2025:
- AI-powered advertising and automation: AI and automation enable you to target, personalise your customer’s experiences, and optimise bids. You can expect AI-driven campaign optimisation for better ad performance, more predictive analysis to help sellers make data-driven decisions, and automated bidding strategies to increase ROI on Amazon ads.
- Video content and Live shopping: With the growing popularity of short-form video content, Amazon live and video-based listings are gaining attraction. You can expect more interactive product videos in search results, live streaming brands and influencers, and enhanced video ads and shoppable posts across Amazon and social media.
- Social commerce and influencer collaborations: Amazon is tapping into the power of social media and the influencer market. You can expect stronger partnerships with influencers to have external traffic and Amazon social commerce features for better engagement.
Conclusion
Succeeding on Amazon in 2025 needs a well-planned marketing strategy which helps you adapt to the changing customer behaviour and platform updates. By using Amazon ads, SEO, third-party promotions, customer engagement strategies, and influencer collaborations, you can build a strong brand presence and drive constant sales. As AI, social commerce, and video marketing reshape the future of eCommerce, staying ahead of trends with Shiprocket can be the key to long-term success.
Get ready to take your Amazon business to the next level! Implement these strategies today and boost your brand’s growth!
