Product research is one of the backbones of every successful seller on Amazon.
In fact, a survey by JungleScout reveals that about 56% of consumers start their product searches on Amazon, above search engines and social platforms.
With Amazon being the world’s largest online retailer, competition on it is really fierce.
To stay ahead, you need to always be on the lookout for products that are in high demand (or have high search volumes) in your niche. One way to go about it effectively is to leverage product research tools that work on Amazon.
What are Amazon’s product research tools?
Amazon product research tools are software or web-based applications that allow you to analyse the Amazon product catalogue, obtain vital seller metrics, and make informed business decisions to increase your sales and profits.
Whether you are a beginner just starting out or a seller looking to take your store to the next level, a toolkit that can help you dominate your niche quickly.
So, if you’re a seller who is aiming to boost your bottom line through strategic product selection, then this blog post is for you.
We’ve made a list of top product research tools for Amazon sellers, both for starters and for those who have been in the marketplace for a while.
Why Leveraging Amazon Product Research Tools is Crucial?
On Amazon, millions of products are being listed every day. With no doubt, it will be impossible to navigate the marketplace to identify profitable opportunities without the right tools.
So why is leveraging Amazon product research tools so important? Here are some reasons.
For competitive analysis
Competitive analysis is one of the important uses of Amazon product research tools. The ability to analyse your competition will give you a deeper understanding of what is working for other sellers in your niche.
These tools will provide you with the keywords other competitors use, what add-on products they promote, and what price points are successful. These tools will also allow you to model your strategies after the top performer rather than guessing strategies.
You can use Amazon product research tools to monitor competition and receive alerts about new entrants or changes in rankings.
To find best-selling products
Spotting profitable opportunities early is very important to increase your sales. With millions of products being added to Amazon daily, no seller can analyse each product’s potential manually.
In this aspect, product research tools are very important. The tools will give you important details such as sales estimates, review numbers, profit information, and other key statistics of top products.
You can search by keywords, sales rank, or revenue to discover hidden products with growing demands or room for growth. Amazon product research tools will also provide you with advanced databases of past sales and ranking products so you can predict future opportunities before they become widely known.
These tools will also help you to source data about products that have high potential but low competition, this is especially useful when making decisions.
To optimise your listings
You might need to improve your product listings to boost your sales and get the most out of your investments. With the dramatic changes in the Amazon market, you need to make your listings relevant and attractive to customers.
Amazon product research tools will suggest improvements for things like product titles, descriptions, images and prices, which can boost search results and increase sales.
These tools can help you analyse keyword usage, image quality, and competitor reviews to help fine-tune listings to give your customers the best experience.
Using the right Amazon product research tools will provide you with detailed data and helpful insights to help you when deciding at every step of your business.
Top Amazon Product Research Tools to Boost Your Sales
Being the largest online marketplace in the world, finding winning products to sell on Amazon will involve thorough research.
Exploring the whole product catalogue manually for goods in high demand can be time-consuming, which is why you need a product research tool that can save you stress and yield massive profits.
Here is the list of the top 3 Amazon product research tools for sellers
Viral Launch
As a seller who needs a tool that will provide accurate data and insights to identify profitable chances in the marketplace, Viral Launch is one of the best options you can find.
Viral Launch provides an excellent platform for researching products to sell on Amazon. As one of the leading Amazon product research tools for sellers, it offers a wide variety of seamlessly integrated features.
The tool has an easy-to-use platform that makes the product research work easier for you. Viral Launch has a feature of a keyword research database and this includes relevant search terms.
This feature works by showing you search volume and informs you on how competitive the keyword is, to help you pick the best ones to target.
The product research tool also supports ongoing tasks such as tracking rankings and sending performance alerts. Utilising Viral Launch will simplify your product research activities.
Benefits of Using Viral Launch
- Viral Launch will help you browse through Amazon products to find profitable ones quickly, saving you a lot of time.
- The tool will provide you with monthly keyword data showing how often some keywords are searched. This will help you find keywords that will attract more buyers.
- Its pricing model is quite affordable per month.
- Viral Launch can provide global data which will show where a product can sell best.
- The tool also provides sales data and revenue estimates, which will help you gauge a product’s selling history and sales potential based on past performances.
From listing building and optimisation to automated reviews, this tool can help you propel growth with its capabilities.
Helium 10
Helium 10 is another of the Amazon product research tools for sellers that can help you identify profitable products to sell on the platform.
The product research tool has some in-built features, like Black Box and Xray which you can use to research millions of existing Amazon products to discover product gaps and opportunities.
These in-built tools will allow you to search and filter Amazon’s product catalogue based on some factors like sales estimates, reviews, prices, etc. This will help you locate goods with strong selling histories and review data that shows customers’ demands.
This product research tool can help you analyse important metrics that will give you insights into customer demand and product viability.
Benefits of Using Helium 10
- Helium 10 will give you a price fluctuation analysis which will tell you how much prices vary, indicating demand stability.
- On Helium 10, you can filter products by sales, reviews, prices and other metrics to find those with the highest potential.
- The tool will also provide you with a consumer review trend which will show you how public perception has changed.
- Helium 10 provides analytics on one platform which makes research effective and efficient.
Helium 10’s comprehensive and user-friendly nature can help you to confidently select profitable products that meet up with the market demands.
JungleScout
JungleScout is a software that offers a robust suite of product research tools for you, to help you identify products with high profits to sell on Amazon.
The tool has unique features like Opportunity Finder and Product Database, which you can use to explore existing Amazon products and listings.
JungleScout also has other tools such as Category Trends and Keyword Scout which you can use to analyse category trends and utilise Amazon’s search term volume.
This will help you to determine highly demanded products that are attached to popular search terms and are likely to drive more traffic.
Benefits of JungleScout
- It offers affordable prices.
- With its unique tool ( ie, Opportunity Finder) you can streamline the identification of high-selling products.
- Its competitive benchmarking tool can help you gauge the competition level for good chances.
- JungleScout possesses an integrated platform that houses all research features for efficient and effective product discovery.
JungleScout is a product research tool that will equip you with a comprehensive set of market intelligence and analytic functionalities that will streamline the tedious process of exploring the Amazon marketplace to select profitable products that are in high demand.
Conclusion
A survey by nchannel revealed that over 20.6 million users visit Amazon’s website per month. For this number of people to visit a website per month, this shows that the platform is a large marketplace and will have a wide number of products.
To run a successful business on a platform like this, you will need a product research tool that will not only save you the stress of exploring its product catalogue but will also simplify the search for profitable products, analyse competitions, and track trends effectively.
Our top 3 picks are among the best tools you can find. They will provide you with services that are top-notch and save you a lot of time.
