Benefits Of A Branded Tracking Page For Your Global Business

The customer’s convenience is the key to every successful online business now. The more information you provide through your brand in the quickest ways possible, the more customer retention you are likely to have.

Because of the increasing competition in the e-commerce industry, providing maximum convenience for your customers is almost necessary. All the customers that order anything from you expect you to provide them with adequate information about their product, which includes:

• The delivery partner
• The expected date of delivery
• An order number
• A tracking ID

However, most brands right now don’t want people to have to surf through different websites to find these information about their orders. That’s why brands right now create branded tracking pages for their customers.

So let us explore what a branded tracking page is, its benefits, and how to build one for your eCommerce site.

What do you mean by a branded tracking page?

A branded tracking page is a customised web page that allows customers to track their orders while staying connected to your brand. Instead of directing customers to a generic courier tracking page, a branded tracking page reflects your brand’s identity by incorporating your logo, colours, and fonts. This personalised touch enhances the post-purchase experience and keeps customers within your brand’s ecosystem.

Branded tracking pages use the name and tracking number of the customer to extract real-time information about their orders. In this case, the customer has a unique dashboard that allows them to access all the information they want about their orders from the same tracking page. This approach can be implemented through eCommerce platforms, third-party tracking software, or shipping carrier APIs. 

Brand tracking pages have a simple purpose – to keep the customer on your website.

A branded tracking page transforms the standard tracking process into a more engaging experience. It allows customers to follow their package’s journey from warehouse to doorstep while interacting with your brand’s unique design and tone. This consistency in branding strengthens the connection with your customers, making the post-purchase process a more cohesive part of their overall shopping experience.

What are the benefits of a branded tracking page?

Branded tracking pages have features that make them stand apart from their competitors. Some of these features include:

The identity of the brand

Most brands want to customise their tracking pages entirely to provide a personalised experience to their customers. Maintaining a strong and consistent brand identity on your tracking page is essential. By prominently displaying your logo, using your brand’s colour palette, and keeping your typography uniform, you reinforce brand recognition at every point.

• Logo Display: Place your logo in key areas of the tracking page to ensure its visible and recognisable.
• Colour Consistency: Use your brand colours to highlight important information, keeping the design cohesive.
• Typography: Stick to your brand fonts to create a unified look across all customer interactions.

Adding branding value to your branded tracking page allows you to make your customers stay connected to your brand and get all the delivery information from a single place. This approach helps in creating a seamless experience that feels familiar to your customers, thereby enhancing their connection to your brand.

Mobile Optimisation for Seamless Access

In today’s mobile-first world, designing a tracking page that works flawlessly on smartphones and tablets is crucial. A mobile-optimised page ensures that customers can easily track their orders on all devices.

• Responsive Design: Ensure the page automatically adjusts to fit any screen size, whether it’s a mobile phone or a tablet.
• Touch-Friendly Elements: Design buttons and links that are easy to tap, improving the overall usability on mobile devices.
• Fast Loading Times: Optimise images and scripts to ensure the page loads quickly on all devices.

By prioritising mobile responsiveness, you cater to the needs of a large segment of your customer base, offering them a convenient and smooth tracking experience.

Real-Time Tracking for Instant Updates

Giving customers the ability to track their packages in real-time adds a layer of transparency and engagement to their shopping experience. Real-time tracking keeps customers informed and reassured throughout the delivery process.

• Live Location Updates: Show the package’s exact location as it moves towards its destination.
• ETA Notifications: Provide estimated delivery times so customers know when to expect their order.
• Interactive Maps: Use dynamic maps that allow customers to visualise the journey of their package.

This feature enhances customer satisfaction and reduces inquiries about delivery status, as customers can see updates instantly.

Building Trust with Social Proof

Integrating customer reviews and testimonials on your tracking page can significantly boost your brand’s credibility. This reassures customers that they’ve made the right choice by purchasing from you.

• Customer Reviews: Display recent reviews from satisfied customers to reinforce trust.
• Testimonials: Highlight quotes from loyal customers who speak positively about their experience.
• Social Media Mentions: Showcase real-time social media shoutouts that feature your brand.

By strategically placing these elements on the tracking page, you create a sense of community and trust around your brand, encouraging repeat business.

Personalised Notifications for Better Engagement

Offering customisable notification options allows customers to tailor their tracking experience according to their preferences. This feature puts control in the hands of the customers, making the process more user-friendly.

• Preferred Communication Channels: Let customers choose how they want to receive updates—via email, SMS, or app notifications.
• Custom Notification Types: Allow customers to select the types of notifications they want, such as shipping updates, delivery confirmations, or delay alerts.
• Frequency Control: Give customers the option to control how often they receive updates.

This level of personalisation can enhance customer satisfaction and reduce frustration by delivering relevant information conveniently.

Streamlined Navigation for a Better User Journey

A well-designed tracking page should be easy to navigate and provide all necessary information at a glance. Focusing on the user journey ensures that customers can quickly find what they need without hassle.

• Search Bars: Include a search bar so customers can easily find their orders using tracking numbers or order IDs.
• Filter Options: Provide filtering options to help customers narrow their search results based on specific criteria.
• Clear Calls-to-Action: Use concise and directive language to guide customers on what to do next, whether checking another order or contacting support.

By making the tracking page intuitive and straightforward, you enhance the customer experience, making it easier for them to stay informed about their orders.

Easy Access to Customer Support

Including a direct link to customer support on your tracking page ensures that customers can get help quickly if they encounter any issues. This feature is vital for addressing concerns promptly and maintaining customer satisfaction.

• Direct Contact Information: Provide a phone number, email address, or live chat option that customers can use to reach your support team directly.
• Support Links: Include links to FAQs or support pages where customers can find answers to common questions.
• Visible Placement: Position the support information in a prominent place on the tracking page so it’s easy to find.

Making customer support readily accessible from the tracking page shows that you’re committed to providing a positive customer experience, even after the purchase has been made.

Enhancing User Experience with Interactive Elements

Adding interactive elements like FAQs or a chatbot to the tracking page can significantly improve the user experience. These features help customers find the information they need quickly and make the tracking process more engaging.

• FAQ Section: Include a list of frequently asked questions addressing common tracking and delivery concerns.
• Chatbot Integration: Implement a chatbot that can provide real-time assistance, guiding customers through any issues.
• Interactive Guides: Offer step-by-step guides or tutorials that help customers understand how to use the tracking features.

These interactive elements enhance the usability of the tracking page and resolve customer queries without the need for direct support intervention.

Complete order status

The more information you provide your customers about their orders, the better their experience. Offering detailed information about each order can significantly enhance the customer experience. Instead of simply providing a tracking number or an estimated delivery date, give your customers all the relevant details they need to feel confident about their purchase, like:

• Order Date: Display the exact date when the order was placed so that customers can keep track of their purchase timeline.
• Tracking Number: Ensure the tracking number is easily accessible, allowing customers to monitor their package throughout its journey.
• Customer Name and Address: Include the customer’s name and delivery address for their reference, ensuring accuracy and transparency.
• Expected Delivery Date: Provide a clear and realistic delivery date, helping customers plan accordingly.
• Current Order Status: Offer real-time updates on the current status of the order, whether it’s processing, in transit, or out for delivery.

This allows the customer to trust your communication and your brand overall.

Adequate support information

One of the most critical features of any branded tracking page is the presence of a support button that allows the customers to contact you directly and take updates about their orders and other information. Key support feature to include can be:

• Direct Contact Options: Include a support button that connects customers directly to your support team via phone, email, or live chat.
• Order Updates and Inquiries: Make it easy for customers to ask questions or get updates on their orders with a simple click.
• Reassurance Through Accessibility: Position the support button prominently on the tracking page, so customers know help is always within reach.

This solidifies the trust in your brand and reassures your customers that you are easy to reach out to.

What are the benefits of having a branded tracking page?

Here are a few benefits of brand tracking page:

• Elevate Your Brand Presence: Integrate your brand’s unique logo, colours, and design into the tracking page to maintain a cohesive identity. Consistent branding keeps your business visible and reinforces your brand throughout the customer’s order journey.
• Transform the Customer Experience: Offer real-time order updates directly on a branded page. This transparency removes the guesswork, keeping customers informed, and reduces the stress of waiting for their delivery.
• Foster Long-Term Customer Loyalty: By providing a professional and personalised post-purchase experience, you build trust and encourage repeat business. A branded tracking page demonstrates your commitment to customer satisfaction beyond the initial sale.
• Unlock Opportunities for Marketing and Upselling: Turn your tracking page into a marketing tool. Showcase related products and special offers to convert routine order checks into opportunities for additional sales, enhancing both customer engagement and revenue.
• Enhance Efficiency and Cut Support Inquiries: Minimise customer support calls by providing clear, real-time updates on their orders. This proactive approach reduces the volume of inquiries and allows your support team to focus on more complex issues.
• Leverage Data for Insightful Improvements: Use the data collected from interactions on your branded tracking page to gain insights into customer behaviour and preferences. This information helps refine your order fulfillment process and improve the overall customer experience.
• Engage Customers Post-Purchase: Capitalise on the average 3-5 order status checks by engaging customers at key moments. A branded tracking page offers a chance to build a stronger connection with your customers when they are most attentive.
• Boost Your Brand’s Visibility: Keep your brand in front of customers from order placement to delivery. A branded tracking page ensures customers see your brand throughout their entire shopping experience, rather than being redirected to a third-party carrier.
• Reduce Anxiety with Clear Updates: Provide ongoing visibility into the status of orders. A branded tracking page helps manage customer expectations and reduces anxiety, making the waiting period more comfortable.
• Streamline Returns with Ease: Incorporate returns tracking into your branded page for a seamless process. This integration simplifies returns management, offering a clear and transparent experience for your customers.
• Cultivate Brand Loyalty Through Transparency: Build trust by openly communicating about order status. A branded tracking page reinforces your reliability and encourages customers to return,  knowing they can count on your brand.
• Minimise “Where is My Order?” (WISMO) Inquiries: Proactively provide updates on order statuses, including any delays or issues, through the tracking page. This reduces the need for customers to contact support and improves overall service efficiency.

How ShiprocketX provides international sellers with a branded tracking page?

Being one of the fastest-growing logistic partners for thousands of businesses, ShiprocketX can quickly help you adapt a branded tracking page that could easily be personalised. ShiprocketX is a strategic choice for your business given its extensive global reach and numerous benefits. The platform empowers you to develop customised branded tracking pages that align precisely with your business requirements. These pages can be meticulously tailored to ensure they fully represent your brand and enhance the customer experience. From your logo to other forms of effective branding, it allows you to sell everything at your convenience. To get started with ShiprocketX, you can visit their and sign up as a brand to build your very own personalized branded tracking page.

Conclusion

Branded order tracking pages have become increasingly valuable with increasing consumer demand for transparency and convenience. Customers expect prompt updates on their orders and a seamless experience that reflects the brand’s identity. A branded tracking page goes beyond providing mere updates; it incorporates personalised elements and design that align with the brand. This approach makes the waiting period more engaging, offering a chance to reinforce the brand’s presence. By providing a consistent and branded experience throughout the order process, sellers can enhance customer satisfaction and foster a stronger and loyal connection with their customers.