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Amazon is one of the most acclaimed digital sales platforms that supports the growth of millions of sellers. As a merchant, you can gain various benefits from their seller-centric programmes while you leverage the massive user base they hold from around the world. Research by Slice Intelligence stated that in 2021, 43.5% of all US online retail sales were done through Amazon. Imagine your business growth if you could sell to this vast audience abroad. With their global selling programme, Amazon gives you a platform and a thorough process to target an international audience and sell your products to them. Learn more about Amazon Global selling, and it’s featured in the topics to follow.
Amazon Global Selling Programme gives you a platform for easy, simple, and convenient use to sell your products to international markets. The eCommerce platform began this programme in 2015, and over 100,000 sellers are already utilizing it to reach out and sell actively. According to Amazon, 30+ product categories have already been listed on international marketplaces and have been doing good business abroad.
Selling products to consumers worldwide is not as simple as listing them in a marketplace. It requires a strategic marketing and sales approach. When you become an Amazon seller, you can easily tap into the vast customer base of the eCommerce platform.
The Amazon Global Selling programme enables Indian exporters to sell on 18 Amazon global marketplaces in North America, Europe, the Middle East, and Asia-Pacific. Selling across borders represents a world of opportunities. After registering for Amazon Global Selling programme, you may begin exporting by listing your products on any of their international marketplaces. You can also seek assistance from Amazon for preparing documents for shipping and tax and payment reconciliation and getting logistics service.
There are several different products that you can sell internationally on different Amazon international marketplaces. However, here is a list of product categories that sell well and have seen substantial growth in year-on-year sales:
Apart from the categories mentioned above, books, jewelry, apparel, home decor, office appliances, and health and fitness are growing rapidly.
Here is a step-by-step process to sell on Amazon Global:
Amazon Global Selling is a brilliant export programme that allows sellers to take their domestic products across borders. With the availability of 18 different marketplaces, you will have access to clients from all over the world. You can start selling internationally through three simple steps:
Currently, Amazon offers you a platform to sell across 18 global marketplaces spanning over 220 countries. The list is as follows:
You can create your seller accounts on these marketplaces and begin selling your products in different categories.
You can begin selling globally by following a few easy steps.
Choose your marketplace from the marketplace mentioned above options
Register your seller account in the marketplace chosen by you. As you need to pay a monthly subscription amount to maintain a global seller account, you need to use an international credit card for transactions.
Submit your identity proof and business address proof to check your account.
Choose the category you want to sell your product in and use the listing tools to place products on the marketplace.
Choose if you want to ship your products yourself or through Amazon FBA.
Price your products according to the sales and festive seasons. Price your featured products accordingly to get more customers to your marketplace listing
To stand out on these global marketplaces, make use of the Amazon advertising feature to reach out to a broader audience.
Amazon offers you a choice of fulfilling your products yourself or by opting for Fulfillment by Amazon.
Amazon Merchant Fulfilled Network (MFN) or Fulfillment by Merchant (FBM) allows you to list products in Amazon stores and manage all storage. It also allows you to independently manage shipping and customer support. You can customise shipping templates for different regions, whether you’re selling domestically or globally. You can also customise shipping charges, by order, per item, and/or per weight. You also don’t have to worry about making the wrong decision. Amazon gives you the flexibility to change plans at any time.
This shipping option is right for you if:
Amazon Buy Shipping is a solution for logistics by Amazon. It allows you to buy shipping labels from Amazon partner carriers in a cost-effective and budgeted manner. When the partnered carriers pick up your parcel, they will handle all the aspects of shipping. It also includes the customs clearance.
As we explained before, fulfilled by Amazon gives you an opportunity to utilize Amazon’s international fulfillment centers to fulfill your orders. Under FBA, you send your stock to the nearest international fulfillment centers, and when you receive a request, Amazon picks, packs, and ships your products to your buyer within two days (as mentioned by Amazon).
You must register on Seller Central after Amazon Global Seller and set up your account on Amazon International Marketplace. Then you must sign up for FBA or sort out your storing and packing handling details. You can even sign up for Amazon FBA. Ship your products to the fulfillment centers and ensure you have your reverse logistics details taken care of.
The various benefits of FBA are:
Amazon Global Selling SEND is an international cross-border solution that provides a hassle-free shipping process and consumer support. With SEND, tracking shipments, convenient pickup, and delivery can be obtained at reasonable and competitive prices.
Amazon Export Compliance Dashboard allows you to get a complete understanding of the documents needed for beginning an export business. It also gives you the option of connecting with experts to help you gain expertise in compliance with the regulations.
When you choose to sell using Amazon’s global selling programme, you need to pay a monthly subscription fee for every marketplace. The pricing structure varies for each market and below is a brief description for each.
For selling in Europe, there are four types of fees applicable. These include subscription fees, referral fees (8% to 15%), shipping costs, and other additional costs. The ‘individual plan’ starts at £0.75 per item sold, excluding VAT. The ‘professional plan’ starts at £25 per month, excluding VAT. Additional charges are also applicable to these plans.
For selling your products in North America, subscription fees, referral fees, shipping costs, and other charges will be applicable. Here, the ‘individual plan’ starts at $0.99 per item sold + additional cost. Contrarily, the ‘professional plan’ starts at $39.99 per month + additional costs.
The table below highlights the cost of selling in the UAE and Saudi Arabia.
| The UAE | Saudi Arabia | |||
| Self Ship | FBA | Self Ship | FBA | |
| Subscription fees | – | – | – | – |
| Referral fees | Starting from 4% or min 3 AED; varies by category | Starting from 5%; varies by category | Starting from 4% or min 3 AED; varies by category | |
| Shipping fees | You’ll incur this cost when shipping orders through a third-party shipping carrier of your choice. | Starts at 4 AED per unit, which varies by the size of the unit you’ll be shipping | You’ll incur this cost when shipping orders through a third-party shipping carrier of your choice. | Starts at 4 AED per unit, which varies by the size of the unit you’ll be shipping |
| Closing fees | – | 0 AED, effective September 1st, 2020 | – | 0 AED, effective September 1st, 2020 |
| FBA-specific charges | – | Storage fees will be applicable, depending on the daily average volume you use to store in cubic feet per month. | – | Storage fees will be applicable, depending on the daily average volume you use to store in cubic feet per month. |
With the Amazon global selling programme, you can sell in various countries and get access to millions of customers from there. With the increasing demand for authentic Indian products, you can sell quickly and make profits almost instantly.
When you sell domestically, you can only leverage a few sales. But with international selling, you have a chance to attract customers with sales all year round as different countries have different festivals and windows for sales.
Exporting products is a hassle for many owing to the costs, formalities, and extensive paperwork. These long drawn causes a loss of time and energy for most users. Amazon’s global selling programme makes it easier for you to ship products easily across borders without having to deal with these problems directly.
The best part about this programme is the fact that you will get paid in INR. You do not need to go through the pain of exchange, etc. You can sell to people in USD, AUD, pound, etc. but you will receive your final due in INR.
With the global selling programme, you can reach out to millions without fail. If you can manage between Amazon’s marketplace and your own carrier partners, you can also save more on shipping. Choose wisely and grow your business beyond boundaries!
When you sell abroad, you will need efficient and hurdle-free shipping solutions. Logistics operations are crucial in eCommerce exports. With the cost of shipping in mind, hassle-free exports and consumer satisfaction rely on the shoulders of a robust, effective, and vast network. You can either choose to maintain your own inventory or let Amazon handle it for you. Both methods have their pros and cons and you must choose what works best for your business.
When it comes to international eCommerce, documentation becomes extremely crucial. The unavailability of the right documents can hinder your exports and result in unnecessary penalties and charges. Every marketplace has its own set of rules and regulations that require compliance. Understanding these can be challenging and Amazon helps you by providing you with the right assistance to ensure that you have all the relevant documentation in place.
Amazon Marketplace continues to be a major player in the eCommerce sector, adapting to the changing requirements of both buyers and sellers. It provides an easy-to-use platform for selling products in the digital era, regardless of whether you’re a small business trying to grow or an established one aiming to reach more global markets.
Selling on Amazon Marketplace has numerous advantages. With billions of visitors to its website every month, the eCommerce platform provides sellers with access to a vast pool of potential buyers. Merchants can also benefit from Amazon’s fulfillment services, Fulfillment by Amazon (FBA), which manages product shipping, packaging, and storage, simplifying the logistical process for them.
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